This role will be on a hybrid work schedule at our office in Auburn, MA
Platform: Image 1 – Video Endoscopy
Travel: ~20–30% (up to 40% as needed)
Why you will love this role:
The Principal Marketing Manager, Video Operations is the owner of demo and clinical evaluation excellence for the KARL STORZ Image 1 video endoscopy platform. This highly visible role is critical to driving revenue growth, market share, and win rate by elevating customer evaluation experience from first demo through commercial conversion.
Serving as the subject matter expert for evaluations and demonstrations, this leader partners closely with Sales, Technical Services, Product Management, Operations, and Global stakeholders to ensure operational excellence, world-class customer experience, and consistent execution across the U.S. market.
What you will be doing:
Demo & Evaluation Excellence
- Own all aspects of demos and clinical evaluations, including volume, customer experience, operational quality, and conversion win rate.
- Develop and execute strategies to drive year-over-year evaluation growth and competitive market share.
- Design programs, tools, and collateral that improve evaluation effectiveness and sales outcomes.
- Monitor customer feedback, competitive activity, and performance metrics; translate insights into continuous improvement initiatives.
- Serve as the internal expert on best-in-class evaluation execution.
Sales Enablement & Training
- Develop and deliver sales training programs that enable field teams to lead high-impact evaluations.
- Support targeted field evaluations to reinforce best practices and maintain hands-on expertise.
- Create selling tools and customer-facing materials aligned with evaluation strategy.
Product & Launch Ownership
- Lead evaluation planning for new product launches, including logistics, inventory planning, and training readiness.
- Partner cross-functionally with Product Management, Operations, Regulatory, Clinical, Quality, Medical Affairs, Legal, and Customer Support to ensure seamless commercialization.
- Collaborate with demand planning and samples teams to forecast inventory needs.
Operational & Commercial Excellence
- Partner with Technical Services and samples teams to improve evaluation logistics, equipment quality, and process efficiency.
- Manage marketing budgets and ensure strong ROI.
- Build strong partnerships with regional sales leadership to drive regional evaluation growth.
- Develop dashboards, scorecards, and reporting to communicate performance, trends, and business impact to leadership.
Leadership & Brand Stewardship
- Act as a brand ambassador for the Image 1 platform, ensuring consistent messaging and positioning.
- Establish and maintain relationships with Key Opinion Leaders nationwide.
- Mentor and guide junior team members; lead through influence and expertise.
- Independently manage labs, conventions, and customer-facing events, reporting outcomes and follow-up actions.
What you bring:
Required
- Bachelor’s degree.
- 7–9 years of medical sales and/or marketing experience (minimum 3 years in marketing).
- Medical device marketing or product management experience; MIS experience required.
- Experience working with third-party manufacturers and agencies.
- Strong analytical, project management, and cross-functional leadership skills.
- Proficiency in Microsoft Office; SAP experience required.
- Exceptional communication, presentation, and influencing skills.
- Proven ability to operate independently in a fast-paced, result-driven environment.
Preferred
- 15+ years of experience in medical device or healthcare marketing.
- Experience leading demo, evaluation, or customer experience programs.
- Background in operational and logistical management of evaluation programs.
- MBA preferred.
Additional Information
- Role requires frequent interaction with hospitals, operating rooms, and clinical environments.
- Ability to lift equipment exceeding 25 lbs. may be required.
- Must comply with all KARL STORZ safety, quality, regulatory, and hospital credentialing requirements.
Who we are:
- KARL STORZ is an independent, family-owned company headquartered in Germany’s renowned MedTech manufacturing region. For 80 years, we’ve pioneered the most groundbreaking innovations in minimally invasive surgery and OR integration to benefit patients and healthcare providers alike. With more than 9,000 associates worldwide and 1,800 in the US, we pride ourselves on harnessing cutting-edge technology, precise workmanship, and unrivaled customer support to help healthcare facilities manage costs, streamline operations, and deliver positive patient outcomes. With onsite locations and field opportunities across the country, we attract a diverse and talented staff, unified by the desire to foster positive change in the world. Because it’s not just about the tools we create—it’s about the lives we change together.
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