Social Media & Community Manager

PepsiCo • Full-time • New York, New York, United States • 3w ago

Overview

We’re looking for a Community Engagement Manager within the PepsiCo Creative Studio to lead how our brands actively participate in conversation, culture, and community. This role owns day-to-day engagement and advocacy, ensuring our social presence feels human, responsive, and deeply connected to the audiences we serve.

PepsiCo is a global leader in food and beverages, operating in over 200 countries with a portfolio that includes 22 iconic billion-dollar brands. Our vision is to be the global leader in beverages by Winning with Purpose, embedding sustainability and innovation into everything we do.

You’ll be a central force in shaping culture, strengthening relationships, and ensuring the PepsiCo Creative Studio delivers high-quality, on-time, and on-budget work for PepsiCo’s iconic beverage brands, including Pepsi, Mountain Dew, Gatorade and many others.

Responsibilities

Own and execute the cross-platform community engagement strategy

Define platform-specific engagement approaches based on audience behavior and brand goals
Lead proactive and reactive engagement across comments, DMs, mentions, and conversations
Identify where and how the brand should participate in cultural and conversational moments beyond owned posts
Build engagement frameworks that drive participation, UGC, and peer advocacy
Partner with Strategy, Creative, Brand, Influencer, PR, Legal and Customer Care teams to align initiatives and activations.

Community Activation & Advocacy

Lead fan recognition, surprise-and-delight, gifting, sampling, and product seeding initiatives tied to campaigns and cultural moments
Partner cross-functionally to execute advocacy and seeding programs
Build repeatable workflows and guardrails for outreach and activation
Turn high-value fan interactions into shareable brand moments
Provide subject-matter expertise on activation tools, partner ecosystems, and enabling technologies

Brand Voice & Governance

Serve as editorial lead for community interactions across platforms
Develop and maintain response guidelines and engagement standards
Ensure consistent, high-quality, brand-safe moderation and outbound engagement
Insights & Planning
Monitor sentiment, trends, and behavioral signals across platforms
Feed community and cultural insights into campaign and rapid-response ideation
Use listening and engagement tools to improve responsiveness and insight quality
Maintain industry expertise in community activation tools, partner ecosystems, and enabling technologies to scale advocacy, seeding, and fan programs

Risk Management & Escalation

Monitor and triage sensitive interactions and reputation risks
Execute escalation protocols with Legal, PR, Customer Care, and Brand teams
Protect brand trust through timely and accurate responses

Measurement & Optimization

Track KPIs across engagement quality, sentiment, participation, and response performance
Measure impact of gifting, seeding, and advocacy programs
Contribute community insights to broader performance reporting
Drive test-and-learn optimization of engagement approaches

Compensation and Benefits:

The expected compensation range for this position is between $88,200 - $147,650.
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
Bonus based on performance and eligibility target payout is 8% of annual salary paid out annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

5+ years experience in community management, social engagement, or audience strategy
Demonstrated success managing high-volume brand social engagement and moderation
Experience executing gifting, seeding, or advocacy programs
Strong platform fluency across major and emerging social platforms
Exceptional written communication and brand voice control
Experience with social listening, engagement, moderation, or community management tools
Strong judgment in escalation and reputation-sensitive interactions
Ability to translate community insight into strategic recommendations
Comfortable operating in fast-moving, culture-driven brand environments

The Ideal Candidate
You are a culture-first operator. You’re deeply tuned into conversation, community, and tone, and you care about how brands show up moment to moment. You move quickly, exercise good judgment, and take pride in representing the brand with clarity and humanity. You thrive in the work itself, and you see community as a powerful driver of relevance and trust.

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age.

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

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