About the Role

We're a women's fitness and transformation brand running a multi-funnel, multi-brand operation across paid acquisition, low-ticket offers, high-ticket VIP coaching, and an ambassador program. Our CRM and marketing ops stack is the engine behind it all — and it's growing faster than one person can manage.

We're hiring a HubSpot & Marketing Operations Specialist to own the day-to-day of our HubSpot environment, support our sales and marketing teams with workflows and reporting, and partner closely with our Acquisitions Operations lead on the integrations, automations, and data pipelines that keep everything connected.

This role is hands-on, technical, and high-leverage. You'll touch the systems that drive revenue every single day.

What You'll Own

HubSpot Administration

Day-to-day admin of our HubSpot portal: properties, pipelines, lifecycle stages, lists, users, and permissions
Build and maintain workflows that move contacts and deals through our funnels (lead → MQL → SQL → closed)
Manage our multi-stage setter-to-closer sales pipeline, including stage-gating logic and deal routing
Maintain custom objects (e.g., our Low Ticket object, Ambassador object) and the associations between them
Keep data clean: deduplication, normalization, property hygiene, and audit cadences
Field and resolve team-reported HubSpot and workflow issues

Reporting & Analytics

Build dashboards and reports in HubSpot for marketing, sales, and leadership
Partner with our data team on reporting that lives outside HubSpot (Supabase, Sigma) when needed
Troubleshoot reporting discrepancies between HubSpot and downstream systems

Integrations & Automation

Manage our Zapier environment: build, debug, and maintain Zaps between HubSpot and other platforms
Work with HubSpot APIs and webhooks for custom integrations that Zapier can't handle natively

Campaign & Funnel Support

Support marketing on email campaigns, list segmentation, and lead scoring
Support sales on workflow logic, sequence builds, and CRM hygiene
Set up tracking and attribution for new funnels, landing pages, and offers

What You Bring

Required

3+ years of hands-on HubSpot experience (Marketing Hub + Sales Hub, ideally Enterprise tier)
Demonstrated experience building complex workflows, custom properties, and custom objects
Strong Zapier (or equivalent) experience, including multi-step Zaps with filters, formatters, and Code steps
Working understanding of REST APIs — comfortable reading API docs and debugging webhook payloads
Solid grasp of marketing fundamentals: funnels, lifecycle marketing, attribution, lead scoring, segmentation
Excellent written communication — you can document what you build and explain it to non-technical teammates

Nice to Have

HubSpot certifications (Marketing Hub, Sales Hub, Data Integrations)
SQL experience (we use Supabase / Postgres)
Experience with SamCart, Kajabi, Webflow, or similar marketing tools
Background in DTC, info products, coaching, or fitness/wellness
Familiarity with paid media platforms (Meta, Google) and conversion tracking (pixels, CAPI, server-side events)

How You Work

Detail-obsessed. A misconfigured property or a broken Zap can quietly cost us thousands. You catch things before they break.
Builder mindset. You don't just maintain — you spot inefficiencies and propose better systems.
Comfortable in the gray. Our stack is real-world messy. You're okay debugging across three platforms to find the one missing field causing the issue.
Communicative. You ask clarifying questions, document your work, and don't disappear into a black box.

What This Role Is Not

This isn't a content marketer, brand strategist, or social media manager role. You'll work closely with those teams, but your domain is the systems and data that power the marketing — not the creative.

WarriorBabe

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