🎯 Mission

You lead Vizzia's Marketing function: the engine that turns our technology into revenue, our products into buying conviction, and our leads into customers.

You drive three disciplines — Product Marketing, Performance Marketing (Acquisition), and Brand & Communication — and you are accountable for aligning them around a single objective: accelerating revenue.

In one sentence: you build the marketing machine that helps Vizzia meet its market, drive faster product adoption, close faster, and scale faster — and you make sure every marketing initiative translates into measurable impact on pipeline and revenue.

What you actually do

You establish Safety. Vizzia has proven product-market fit on Waste with 250+ local authorities. You build the narrative, the positioning, and the assets that make Vizzia a credible player in public safety — while accelerating Waste conversion in parallel.

You arm Sales. You don't deliver marketing content — you give them a competitive edge in the room. Pitch decks, battlecards, case studies, objection handlers: every asset is built to close, not to fill a shared drive.

You build inbound. Today, 99% of acquisition relies on outbound. You construct the inbound layer and professionalise the full acquisition engine to generate a predictable, scalable lead flow.

You mature the brand. The brand exists — but it needs to reach a new level of credibility to support Vizzia's commercial ambitions, particularly as we expand internationally.

You manage. You hire, coach, and set the team's rhythm. You structure a team of ~10 people across three disciplines and ensure the right balance between lead autonomy and business priorities.

What we're looking for

6 to 8+ years of experience in B2B marketing, with meaningful exposure to at least two of the three disciplines: product marketing, performance/demand gen, brand/communication.
Proven track record managing a team (4+ people) in a structuring environment — you've built or professionalised a marketing function, not just operated within an existing one.
A bias for business impact: you don't measure success by campaigns launched, but by their effect on pipeline and revenue.
Experience working closely with Sales teams — you understand what they need, you speak their language, you know what actually helps in a meeting and what ends up in a drawer.
Fluent French, C1 English minimum.

Bonus points that make a difference: B2G or long multi-stakeholder cycles; SaaS/tech B2B with a hardware or regulatory component; early-stage startup or scale-up (Series A–B); GTM experience on new markets; appetite for automation and modern outbound workflows.

What describes you

You believe marketing only exists if it generates revenue. Vanity metrics leave you cold.
You balance analytical rigour with creative instinct — you measure everything, but you're also willing to make bets.
You'd rather ship an imperfect asset tested in a meeting on Monday than a perfect one delivered in three months.
You're comfortable challenging Sales on how they sell — and accepting when the field proves you wrong.
You hire and develop people who are better than you at their speciality, and you create the conditions for them to perform.

Team & reporting

Reports to the CMO. Direct team of ~5+ people at 12-month horizon, structured across three disciplines — Product Marketing, Performance Marketing (Acquisition), Brand & Communication. Direct interactions with the VP Sales, Product Managers, Head of New Markets, and BDR Manager. A high cross-functional impact role with direct visibility into the company's growth decisions.

Why this role is rare

This is not a "Head of Growth" role in disguise. It's a Head of Marketing role in the fullest sense of the term — where the challenge isn't just filling the top of the funnel, but making sure every marketing euro accelerates conversion and adoption across the entire chain. You don't launch campaigns: you build the system that makes Vizzia sell faster, adopt faster, and scale faster. This role gives you the responsibility to turn a nascent marketing function into a lasting competitive advantage — with direct, measurable impact on revenue.

Vizzia

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