Product Marketing Coordinator (Entry-Level)

VersaFile is a fast-growing software company that specializes in attachment and data archiving solutions for SAP, SuccessFactors and other Enterprise Software applications, seamlessly integrating with a variety of document management systems. Our clean core approach empowers enterprises to manage their SAP data lifecycle more efficiently and compliantly.

Position Overview:

We are looking for an entry-level Product Marketing Coordinator to support the research, positioning, launch, and ongoing growth of business technology products and solutions.

This is an ideal entry-level opportunity for a recent business or marketing graduate with an internship or co-op experience who is interested in gaining hands-on experience in product marketing, market research, technology solutions, and go-to-market strategy.

In this role, you will help research and understand product features, customer needs, market demand, competitor positioning, and industry trends. You will also support sales enablement initiatives, lead generation activities, and ongoing product growth strategies.

This position will have you working out of our Gastown office three days a week.

What You’ll Do:

Conduct market and competitor research on specific products to identify trends, opportunities, and customer needs

Research and analyze product features, functionalities, and industry demand

Help define customer profiles, target audiences, and market positioning

Support the development of product messaging, presentations, and sales materials

Assist with go-to-market planning and product launch coordination

Coordinate launch activities across internal teams such as Sales, Marketing and Development

Support lead generation and sales support initiatives following product launches

Maintain product documentation, competitive analysis, and research reports

Assist with customer and market analysis to support product strategy decisions

Monitor marketplace trends and emerging technologies

Collaborate with sales, operations, and leadership teams to support product growth initiatives

Who You’ll Be:

Recent graduate with a degree or diploma in Business, Marketing, Commerce, or a related field

Internship, co-op, or project experience in marketing, research, business analysis, or technology is considered an asset

Strong analytical and research skills

Excellent written and verbal communication abilities

Strong organizational and project coordination skills

Curious mindset with an interest in technology products and business solutions

Ability to synthesize information and present insights clearly

Strong problem-solving mindset with a wiliness to learn

Self-starter who is proactive and resourceful

What Skills You’ll Have

Familiarity with SaaS or enterprise software products is an asset

Technical SAP exposure is an asset

Experience with presentation tools and spreadsheets

Understanding of product marketing, customer journeys, or market research concepts is beneficial

What You’ll Gain:

Exposure to product marketing and go-to-market strategy

Experience working with technology and business solutions

Hands-on involvement in product launches and market research

Mentorship from senior business and product leaders

Career development opportunities in product marketing, product management, sales, or strategy

Location: This is a hybrid position where you’ll be required to be in the Gastown office in Vancouver 3 days a week.

Salary: CAD $22 – 25 per hour

To Apply:

Please submit your Cover Letter and Resume

Only those candidates who are eligible to work in Canada and who are in Metro Vancouver prior to sending your application will be considered

We thank all applicants for their interest, and we will contact you for an interview if you are short-listed as a candidate.

VersaFile

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Product Marketing Coordinator (Entry-Level)