Since 2012, our client has been developing scalable SaaS platforms and digital solutions for the iGaming industry, becoming a trusted technology partner across multiple international markets. The company specializes in turnkey and white-label solutions for iGaming operators, combining deep industry expertise with continuous product innovation and sustainable architecture. Today, the business unites 400+ professionals working across Central and Eastern Europe.

We are looking for a strategic and business-oriented Brand Manager who will become a key connector between Product, Sales, BizDev, and Marketing teams. This role is focused on building a strong and commercially effective B2B brand through brand positioning, product packaging, strategic communications, events, and sales enablement initiatives. The Brand Manager will work across multiple marketing functions, ensuring consistent messaging, strong market positioning, and alignment between brand activities and business growth objectives.

Responsibilities:

Brand Strategy & Positioning

Develop and evolve brand positioning across products, markets, and target audiences
Build clear, differentiated, and commercially strong brand narratives
Ensure consistency of messaging, tone of voice, and visual identity across all touchpoints
Translate business and product strategy into scalable communication frameworks
Support brand transformation and rebranding initiatives across media channels
Conduct competitor and market analysis to identify positioning opportunities
Guide and strengthen brand presence across social media and external communications

Product Packaging & Commercial Communication

Package products and solutions for Sales and BizDev teams
Develop compelling value propositions and product messaging
Create presentations, pitch decks, one-pagers, landing pages, and sales enablement materials
Adapt messaging for different GEOs, audiences, and commercial needs
Build strong narratives for Platform and Aggregation directions
Partner closely with Product Owners to stay aligned with product updates and roadmap priorities
Improve the commercial effectiveness of marketing and communication assets

Strategic Communications

Coordinate and lead brand communication across PR, content, social media, campaigns, and events
Develop communication frameworks and messaging architecture
Support thought leadership initiatives together with PR and Content teams
Ensure all communication activities align with commercial and lead generation goals
Drive consistency between strategic messaging and day-to-day communications

Events & Industry Presence

Strengthen brand visibility through industry events, exhibitions, sponsorships, and networking initiatives
Develop exhibition concepts and event communication strategies
Coordinate pre-event, live-event, and post-event communication flows
Ensure a consistent brand experience across both online and offline channels
Support speaking opportunities and industry presence initiatives

Cross-Functional Collaboration

Work closely with Product, Sales, BizDev, Leadership, and Marketing teams
Coordinate communication initiatives across multiple marketing functions
Collaborate with designers, creative teams, agencies, and external partners
Align marketing activities with business priorities and revenue goals
Act as a strategic bridge between commercial, product, and marketing directions

Brand Performance & Market Insights

Monitor brand perception, visibility, and positioning in the market
Analyze campaign and communication effectiveness
Research competitors, market trends, and audience behavior
Provide insights and strategic recommendations for business and communication decisions

Higher education in Marketing, Communications, Business, or related fields (Bachelor’s or Master’s degree)
5+ years of experience in Brand Marketing, Strategic Marketing, Product Marketing, or Communications
Mandatory experience in B2B and iGaming industries
Strong experience packaging B2B products and solutions iGaming industries for Sales and commercial teams
Experience building brand positioning, communication frameworks, and commercial narratives
Strong understanding of strategic communications, PR, content, events, and brand visibility initiatives
Experience working cross-functionally with Product, Sales, BizDev, Leadership, and Marketing teams
Ability to combine strategic thinking with hands-on execution in a fast-paced environment
Strong storytelling, presentation, communication, and stakeholder management skills
Fluent Russian and English level C1+ are mandatory
Experience working with CRM systems (Pipedrive is a strong advantage; HubSpot is acceptable)
Strong Excel / Google Sheets skills for reporting, analysis, and communication tracking
Experience conducting competitive analysis, market research, and audience segmentation

A chance to join a company with a strong reputation and established presence in the global iGaming industry
Continuous professional development and accelerated career growth opportunities
20 paid vacation days, 5 Family Days, and 3 paid Sick Days
Regular workshops, team activities, offsite trips, and corporate events
English language courses provided by the company
Access to mental health support services, including confidential sessions with professional psychologists

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