Head of Marketing

Our Mission

At Sohar Health, we are a mission driven team using data to make healthcare more accessible and equitable. With investors such as Y Combinator, Kindred Capital, and Rebel Fund, we are a VC backed company building the infrastructure layer for frontend Revenue Cycle Management.

Our API based platform helps healthcare providers and technology platforms improve patient access, increase conversion, and streamline insurance workflows through accurate, real time eligibility and benefits data.

We have spent the last three years building a strong product and landing meaningful enterprise customers. We are now focused on scaling our market presence and becoming a category defining company within healthcare RCM.

Role Summary

We are hiring a Head of Marketing to build Sohar’s marketing function from the ground up.

This is not a traditional marketing leadership role. You will work directly with the CEO to define our go to market strategy, establish Sohar’s market presence, and position the company as a clear leader within its category.

You will be responsible for increasing awareness within our target ICP, driving high quality inbound demand, and building structured nurture and account based strategies that convert target accounts into pipeline.

This role requires both strategic thinking and hands-on execution. You will move from defining positioning and ICP to launching campaigns, shaping content, driving conference strategy, and building ecosystem relationships.

This is a 0 to 1 role with full ownership of marketing.

Key Responsibilities

Define go to market strategy and positioning

Partner closely with the CEO to shape Sohar’s positioning and go to market strategy. Establish clear ICP definition, messaging, and prioritization.

Establish market presence

Increase Sohar’s visibility across high leverage channels including conferences, partnerships, and industry ecosystems. Ensure consistent exposure to target buyers.

Drive inbound pipeline

Build and scale inbound demand from target ICP segments. Focus on improving quality of leads and conversion into pipeline.

Increase awareness within target ICP

Ensure Sohar is consistently recognized within its target market and included early in buying processes.

Build nurture and account based campaigns

Design and execute structured nurture and account based marketing strategies targeting high value accounts. Track engagement and conversion into MQL and pipeline.

Own conferences and events strategy

Identify and execute high impact conference and event opportunities with clear ROI in terms of pipeline and relationships.

Develop content and thought leadership

Create content that positions Sohar as a credible voice in behavioral health, revenue cycle, and healthcare infrastructure.

Collaborate cross functionally

Work closely with sales, product, and leadership to ensure alignment on ICP, messaging, and pipeline quality.

Qualifications

7 to 12 years of experience in B2B marketing, with a strong product marketing foundation
Experience within healthcare RCM, healthcare infrastructure, or API first SaaS preferred
Strong strategic thinking around go to market and market positioning
Deep understanding of enterprise buying behavior
Experience operating in a 0 to 1 or early stage marketing environment
Demonstrated ability to build inbound and demand generation from scratch
Experience with account based marketing or structured nurture campaigns is a strong plus
Experience working closely with founders or senior leadership teams
Ability to operate hands on across both strategy and execution
Strong written and verbal communication skills

About Sohar Health

🚀 Join the Sohar Health Team - Revolutionizing Healthcare Access in the US 🚀

Who We Are:

🌟 Driven by Purpose: As co-founders at Sohar Health, we're committed to a cause that transcends the ordinary. We're not just in the business of healthcare; we're in the business of changing lives.
💡 Leading Innovation: Sohar Health (YC23) is the brainchild of Ash and Lucas, who have built a technology that's redefining how providers navigate the complex world of insurance claims. We are trailblazers in leveraging AI in the RCM space.

Our WHY:

💚 Access to Care: We believe that healthcare is a fundamental right, and our 'why' is simple - we want to help more people access the care they deserve.

Our VALUES:

🎯 Focus on Data Accuracy: We're unwavering in our commitment to being the most accurate RCM solution in the market.
🤗 Empathy in Action: We understand the challenges providers face, and we're here to lend a helping hand.
🔍 Transparency is Key: We take pride in our honesty and transparency when delivering data to our customers.
🌈 Simplicity Rules: In an industry known for its complexities, we take a refreshingly simple and intuitive approach to make our customers' lives easier.

Sohar Health is an equal opportunity employer, and we're proud of it. We celebrate diversity and believe that it's our differences that make us stronger. We don't discriminate on any basis - race, ethnicity, gender, or background. Inclusion and diversity are at the core of our culture, and we embrace every unique perspective that joins our mission.

Sohar Health

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Head of Marketing