Marketing Manager (HubSpot & Email Marketing)

Role Overview

We are seeking a highly organized and detail-oriented Marketing Manager to own and optimize our email marketing and marketing automation initiatives through HubSpot. This role will be responsible for end-to-end campaign execution, platform management, workflow optimization, reporting, and operational excellence across marketing programs.

The ideal candidate is a hands-on HubSpot expert who thrives in a fast-paced environment, enjoys problem-solving, and can balance execution, analytics, and process optimization while ensuring flawless campaign delivery.

This is an individual contributor role with end-to-end ownership of marketing operations and HubSpot execution.

Key Responsibilities

Email Marketing & Campaign Execution

· Execute and manage end-to-end email marketing campaigns within HubSpot

· Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows

· Manage audience segmentation, personalization, suppression lists, and campaign targeting

· Conduct A/B testing to improve campaign engagement and conversion performance

· Ensure all campaigns are delivered accurately, on time, and aligned with brand standards

HubSpot & Marketing Automation Management

· Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup

· Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems

· Maintain data hygiene and ensure CRM/database integrity across systems

· Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations

· Identify opportunities to improve automation efficiency and scalability

Reporting & Analytics

· Develop and maintain campaign performance dashboards and reporting

· Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact

· Provide actionable insights and optimization recommendations based on campaign performance

· Support leadership with recurring reporting and marketing performance analysis

Cross-Functional Collaboration

· Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively

· Coordinate campaign timelines, approvals, testing, and stakeholder communication

· Support broader marketing initiatives and operational process improvements

Requirements

5 years of experience in marketing operations and managing marketing automation tools
3-5 years of hands-on experience managing HubSpot, specifically focused on email marketing and marketing automation
Strong experience building workflows, nurture journeys, segmentation strategies, and automated campaigns
Proven ability to manage multiple campaigns and deadlines in a fast-paced environment
Strong analytical mindset with experience in campaign reporting and performance optimization
Exceptional attention to detail and strong QA/testing capabilities
Experience with CRM systems and integrations, preferably Salesforce
Understanding of email deliverability best practices and marketing operations processes
Strong communication and stakeholder management skills
Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus
Exposure to B2B marketing environments and lead generation programs is preferred

What Success Looks Like

· Consistent, high-quality, error-free campaign execution

· Efficient and scalable marketing automation processes

· Improved engagement and conversion performance across email programs

· Reliable reporting and actionable marketing insights

· Strong operational ownership of HubSpot and campaign workflows

Ideal Candidate

A proactive and execution-focused marketing operations professional who combines strong HubSpot expertise with analytical thinking and operational excellence. This person is highly dependable, process-oriented, and comfortable owning both campaign execution and platform optimization in a dynamic marketing environment.

Work Schedule & Location

· Full-time remote/work-from-home role

· Candidates can be based anywhere geographically

· Must be available to work EST business hours: 9:00 AM ET – 6:00 PM ET

· Ability to collaborate effectively with global and cross-functional teams during EST hours is essential

· This role requires strong ownership, responsiveness, and the ability to operate independently in a remote work environment.

* Medical Benefits

* Remote work

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