Job Responsibilities

Channel Selection and Media Planning

Campaign Performance Measurement and Reporting

Campaign Development and Creative Execution

Budget Management and Resource Allocation

Strategic Planning and Market Analysis

Promotional Event and Merchandise Management

AVP – Media Management Brand Tri & Digital DistributionShort Description

Develop and implement integrated media strategies for 3ID and Digital Distribution (DD) across digital and offline channels, ensuring alignment with business objectives and revenue targets.
Lead full-funnel media planning and execution, with strong focus on conversion, acquisition, and revenue generation across Digital Distribution channels including ecommerce, banking partnerships, web, and modern trade.
Drive data-driven decision making using first-party data and audience segmentation to improve campaign effectiveness and targeting precision.
Integrate paid and owned channels (CRM, app, web, WhatsApp, etc.) to maximize end-to-end customer journey and conversion.
Manage media budgets effectively to ensure optimal ROI, CPA efficiency, and business impact.
Lead cross-functional collaboration across Brand, Digital Distribution, CVM, and other teams to ensure seamless campaign execution.
Drive innovation in media strategy, platforms, and tools to maintain competitiveness in evolving media landscape.
Monitor and optimize campaign performance continuously, ensuring alignment with KPIs and business outcomes.
Manage agencies and vendors to ensure accountability, quality execution, and continuous performance improvement.