The Global Segment Marketing Manager will be responsible for developing and executing comprehensive global marketing strategies tailored to the Infrastructure segment within PPG's Protective and Marine Coatings business. The ideal candidate will possess a strong background in marketing, with a focus on digital initiatives, and will work closely with our global team of segment and product managers to drive brand awareness, engagement, and revenue growth in this key area. This position will report to Brand/Product Management Manger and will sit in Pittsburgh, Pa at our general office.

Responsibilities:

Campaign Development and Management:

Design, implement, and manage targeted marketing campaigns that align with business objectives and drive growth in the Infrastructure segment.
Monitor and analyze campaign performance, making data-driven adjustments to optimize results and maximize impact.

Annual Marketing Planning:

Develop and execute annual marketing plans with a strong emphasis on digital marketing strategies specifically for the Infrastructure segment.
Collaborate with cross-functional teams to ensure alignment with overall business goals and segment-specific initiatives.

Growth Strategy Development:

Identify market opportunities and trends within the Infrastructure segment to inform strategic marketing initiatives.
Develop and implement strategies to enhance market penetration and drive revenue growth in the Infrastructure sector.

Communication Skills:

Create compelling marketing content, including written materials, presentations, and digital assets that resonate with the Infrastructure audience.
Communicate effectively with internal and external stakeholders, ensuring clarity and alignment on marketing initiatives.

Organization and Project Management:

Maintain organized project timelines and budgets, ensuring all marketing activities are executed on schedule and within budget.
Prioritize tasks effectively to manage multiple projects simultaneously.

Collaboration with Global Teams:

Interface with global segment and product managers to gather insights and align marketing strategies across regions, specifically focusing on Infrastructure.
Share best practices and leverage global resources to enhance local marketing efforts.

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field; a Master’s degree or MBA is preferred but not required.
6-10 years of experience in marketing, with a focus on segment marketing and digital strategies, preferably within the coatings or infrastructure industries.
Proven track record of successful campaign development and management, with a demonstrated ability to drive growth in key segments.
Excellent written and verbal communication skills.
Strong organizational skills and attention to detail.
Self-starter with a proactive approach to problem-solving and project management.
Ability to work collaboratively in a global team environment.
Ability to travel globally.
U.S. Citizens, Green Card holders, and political asylees or refugees are eligible to apply

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD™

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

We are PPG proud

Strong. United. Passionate. We work safely, act with integrity and value our diverse perspectives. We celebrate achievements and take pride in the positive impact we create together to protect and beautify the world.

At PPG we use AI in the hiring process to make the process more efficient. AI tools do not make hiring decisions. You can learn more by going to https://careers.ppg.com/us/en/candidate-resources.

PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

If you need an adjustment due to a disability, please email recruiting@ppg.com.

PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

PPG values your feedback on our recruiting process. We encourage you to visit Glassdoor.com and provide feedback on the process, so that we can do better today than yesterday.

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Global Marketing Segment Manager