Senior Visual & Brand Designer

Join our rapidly growing AI startup as a Senior Visual & Brand Designer and own the entire brand experience — from the first touchpoint a customer ever sees to every surface they encounter afterward. This role is for an exceptional designer who can pair brand storytelling and strategic visual thinking with hands-on, ship-it-yourself execution. You'll work directly with founders to define brand strategy and produce high-quality work independently across web, marketing, and content.

Plotline is backed by Elevation Capital and supports customers like Dream11, Upstox, Zepto etc.

Why This Role Matters

Shape the visual identity of a fast-growing AI platform
Work directly with founders to define brand strategy across every customer touchpoint
Build a brand system and design processes that scale with our high-growth trajectory

We're seeking a rare combination of brand storytelling, strategic visual thinking, hands-on execution, and entrepreneurial drive to elevate our design craft.

About This Role

Key challenges you'll solve:

Design Velocity — Shipping high-quality brand and visual work independently, without external agencies or dependencies
Brand Consistency — Establishing and maintaining a cohesive identity across every customer touchpoint, from website to sales collateral to events

This is an opportunity to have outsized impact on how the company is perceived while building expertise in brand design for AI at a scaling startup.

Outcomes Expected

Q1 Objectives: Evolve and codify the brand identity, and ship a refreshed marketing website and core sales collateral
Year 1 Objectives: Establish a scalable brand system and processes that enable faster, consistent output, and measurably elevate brand positioning across all surfaces

Responsibilities

Brand & Visual Identity

Visual Identity Ownership — Evolve and maintain brand guidelines, ensuring consistent application across all touchpoints
Brand System — Build and maintain a scalable brand system (logo usage, type, color, iconography, motion) that keeps output consistent as the company grows
Range & Craft — Translate the brand into everything from a hero illustration to a one-pager, maintaining an exceptionally high bar across formats

Marketing & Web Design

Website Development — Design and build marketing websites, landing pages, and campaign sites using Framer/Webflow with zero external dependencies
Sales Enablement — Create compelling pitch decks, case studies, demo environments, and sales collateral that support $60K+ ACV deals
Campaign Surfaces — Design launch moments and campaigns that turn the brand into concrete, shippable marketing assets

Content & Communication Design

Content Creation — Produce video content, social media assets, blog graphics, and event materials using Adobe Creative Suite
Event Design — Design booth, banner, and event collateral that present the brand consistently in-person
Cross-Channel Consistency — Ensure messaging and visuals stay coherent across web, social, email, and sales surfaces

Requirements

Professional Experience

4–6 years of design experience with demonstrated expertise across brand, web, and visual design
Proven track record building brand and marketing design for B2B SaaS or AI/ML products
Portfolio demonstrating end-to-end ownership of brand and visual projects from strategy to execution

Technical Proficiency

Web Development Tools — Expert-level proficiency in Framer, Webflow, or similar no-code platforms. Ability to design, build, ship, and maintain on your own with 0 external support
Design Software — Advanced skills in Figma and Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
Motion & Production — Experience producing motion and video content; basic understanding of HTML/CSS

Core Competencies

Design Leadership

Strategic Vision — Aligns brand and design decisions with business objectives and the company's positioning
Systems Thinking — Creates scalable brand frameworks that grow with the product and organization
Quality Standards — Maintains exceptionally high design craft while moving quickly in a startup environment

Technical Execution

Self-Sufficiency — Ships complete projects independently, without requiring developer or external agency support
Tool Mastery — Leverages best-in-class design and no-code development tools to maximize output and quality
Cross-Platform Thinking — Ensures brand consistency across web, mobile, social, and in-person experiences

Brand-Centric Approach

Storytelling — Translates the company's narrative into compelling visual and verbal expression
Audience Awareness — Tailors brand expression to enterprise buyers, technical users, and broader audiences
Craft & Detail — Sweats the details that make a brand feel intentional rather than decorative

Communication & Collaboration

Stakeholder Management — Presents creative rationale effectively to founders, sales team, and customers
Cross-Functional Partnership — Works seamlessly with product, marketing, and sales teams
Customer Empathy — Understands enterprise customer perception and translates it into brand decisions

Startup Agility

Rapid Iteration — Balances design perfection with speed of execution and learning
Resource Optimization — Achieves maximum impact with lean resources and creative constraints
Growth Mindset — Continuously evolves the brand and creative approach based on business needs and feedback

Ready to shape the brand of a fast-growing AI company? If you're passionate about building a distinctive identity that drives business impact, we'd love to see your portfolio.

Plotline

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Senior Visual and Brand Designer