Job Description

Full Time: Permanent Date Posted: May 1st, 2026

Who we are…

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 116-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15-day annual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community.

We are seeking a Marketing Coordinator to join our dynamic team. This role supports marketing initiatives across all PNE properties and touchpoints, including Playland, the PNE Fair, concerts, exhibitions, and special events. The ideal candidate is a creative and highly organized individual with a passion for social media, content creation, digital marketing, and promotions. If you're a natural storyteller who thrives in a fast-paced environment and loves engaging with audiences online, we want to hear from you!

Why join our Team?

Exhilarating and fun-loving culture
Flexible work environment
Opportunity for free or discounted tickets to shows, events, sports games, and much more
Staff discounts for Playland, The Fair, and Fright Nights, as well as all PNE Food Stands
Competitive compensation package
Opportunity to create lasting memories and friendships!

What will you do this year?

In your role as a Marketing Coordinator, your primary accountabilities will be to:

Support the planning and execution of integrated marketing campaigns across digital, social, email, and traditional channels in support of PNE events, attractions, experiences, and corporate initiatives.
Own PNE’s social marketing efforts, including:
- Planning and managing social content calendars
- Creating, publishing, and activating platform‑specific content across TikTok, Instagram, Snapchat, and emerging platforms
- Community management and audience engagement
- Performance tracking, reporting, and optimization based on insights
Develop and execute email marketing campaigns, including content development, scheduling, deployment, and performance measurement.
Create high‑quality written and visual content for social media, email, website, and promotional materials, ensuring brand consistency and audience relevance.
Lead content marketing initiatives, including:
- Influencer partnerships
- User‑generated content programs
- Publisher and brand collaborations
- Content planning, activation, and performance reporting
Monitor and analyze marketing performance metrics across social, email, and content initiatives, translating data into actionable insights and recommendations.
Collaborate closely with internal teams, external agencies, and media partners to ensure cohesive messaging, brand alignment, and on‑time execution.
Stay ahead of digital trends, platform updates, and best practices, bringing forward new ideas, formats, and approaches to keep PNE’s marketing fresh and relevant.
Take on special projects and initiatives that support professional development, experimentation, and the expansion of marketing skills.

What else?

Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field; or proven track record in content creation and social media management.
Minimum 1 year of experience in marketing, social media management, content creation, or a related role.
Proven ability to create engaging social media content (writing, photography, videography, and editing), including the ability and confidence to act as an on‑screen host or personality for branded content.
Demonstrated experience working with email marketing platforms (e.g., content creation, scheduling, deployment, and basic performance reporting).
Strong understanding of social media platforms, trends, and analytics tools, with a particular interest in new and emerging platforms.
Experience with digital advertising, SEO, and email marketing is considered an asset.
Proficiency in design and editing tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), and/or CapCut is a plus.
Excellent written and verbal communication skills, with strong attention to brand tone and storytelling.
Highly organized, detail‑oriented, and able to manage multiple projects simultaneously in a fast‑paced environment.
Passion for entertainment, live events, and creating memorable experiences for diverse audiences.
Availability to work evenings and weekends, as required for events, activations, and content capture.
This role is required to be on-site at the PNE a minimum of 3 days/week
A valid BC driver’s license is an asset
Successful candidates must undergo a Criminal Record Check.

Who are you?

Organized
Proactive
Creative
Methodical
Skillful communicator
Critical thinker
Committed to striving for excellence

Where and when to APPLY?

Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled.

Preference will be given to candidates who submit their resume/cover letter before Sunday, March 30. We look forward to hearing from you!

Additional Information

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a seasonal contract position with a typical salary range of $58,000 - $63,000.  The starting salary will be based on the successful candidate’s competencies, including but not limited to knowledge, skills, experience, and internal pay structures.  As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements. 

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca.

Pacific National Exhibition

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