About Mixmax

At Mixmax, our mission is to change how the world communicates. We help revenue teams build stronger relationships through email and AI-powered workflows that feel personal, scalable, and human.

Thousands of sales, customer success, and recruiting teams rely on Mixmax every day to drive pipeline, close deals, and create exceptional customer experiences.

We're looking for a Director of Marketing to build the next stage of Mixmax's growth.

This is a highly strategic but deeply hands-on leadership role for someone who thrives at the intersection of growth marketing, demand generation, product-led growth, and customer acquisition. You'll be responsible for building and operating a scalable growth engine that drives awareness, acquisition, activation, and revenue.

You'll work closely with the CEO, Product, Sales, and Customer Success teams to identify growth opportunities, improve funnel performance, and create a repeatable system for generating pipeline and self-serve growth.

This role is ideal for someone who is still close to execution. You may be stepping into your first senior leadership role, moving from Director to VP, or from Head of Marketing into a broader mandate. What matters most is your ability to build, experiment, execute, and drive measurable growth outcomes.

What You'll Do

Build and Scale Mixmax's Growth Engine

Own customer acquisition across paid, organic, lifecycle, partnerships, and product-led channels
Develop and execute a growth marketing strategy focused on efficient and measurable revenue growth
Build repeatable systems for pipeline generation and self-serve user acquisition
Improve conversion rates across the entire customer journey, from visitor to activated user to paying customer
Establish experimentation frameworks to continuously improve performance

Own Demand Generation and Performance Marketing

Drive marketing-sourced pipeline and revenue growth
Manage and optimize paid acquisition programs across relevant channels
Scale SEO, content, lifecycle, and conversion rate optimization initiatives
Develop attribution and reporting frameworks that connect marketing activity to revenue outcomes
Identify and prioritize the highest-leverage growth opportunities across the funnel

Partner on Product-Led Growth

Collaborate closely with Product to improve onboarding, activation, retention, and monetization
Use behavioral data and customer insights to identify growth opportunities
Design and execute experiments that increase product engagement and adoption
Help shape messaging that clearly communicates Mixmax's value to SMB revenue teams

Strengthen Product Marketing and Positioning

Refine Mixmax's positioning within the AI-powered productivity and revenue technology landscape
Develop messaging that differentiates Mixmax in an increasingly crowded market
Support product launches, feature adoption, and sales enablement initiatives
Create compelling narratives around how modern revenue teams work with AI

Lead a Lean, High-Impact Marketing Function

Manage and mentor a small but talented marketing team
Establish accountability around growth metrics and business outcomes
Balance strategy with execution, stepping in as an individual contributor when needed
Help identify future hiring needs and scale the function thoughtfully as the company grows
Foster a culture of experimentation, speed, ownership, and continuous learning

Who You Are

You have experience driving growth and demand generation at a B2B SaaS company
You have a strong understanding of performance marketing, conversion optimization, lifecycle marketing, and acquisition channels
You've owned measurable growth metrics such as pipeline, activation, revenue, CAC efficiency, conversion rates, or customer acquisition
You're highly analytical and comfortable working with funnel data, attribution, experimentation, and reporting
You know how to prioritize effectively and focus on the highest-leverage opportunities
You enjoy rolling up your sleeves and executing, not just managing
You're comfortable operating in a lean environment where resources are limited but impact is high
You can partner effectively with Product, Sales, and Customer Success teams
You have experience mentoring others and leading through influence, whether or not you've managed a large team
You're excited by startup environments and taking ownership of outcomes

Particularly Exciting Backgrounds

We'd be especially excited to meet candidates who:

Have built or scaled growth engines at early-stage or growth-stage SaaS companies
Have strong performance marketing and demand generation experience
Have experience improving conversion rates across complex funnels
Have operated in product-led growth environments
Are making the leap from Director to VP or from Head of Marketing into a broader leadership role
Have remained close to execution and still enjoy doing the work themselves
Have experience marketing AI-powered, workflow, productivity, or revenue-focused products

Bonus Points

Experience marketing AI-native products
Experience selling into SMB revenue teams
Strong product marketing fundamentals
Experience with modern GTM tooling and outbound workflows
Experience managing remote teams

Why Mixmax

Fully remote culture with flexible working hours
Competitive salary and equity package
Opportunity to shape the future of AI-powered communication
High ownership and direct impact on company growth
Small, ambitious, and highly collaborative team
A product loved by thousands of users around the world

If building a modern growth engine and helping define the future of AI-powered communication sounds exciting to you, we'd love to hear from you.

Mixmax

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