Head of Marketing

We are seeking a Head of Marketing to lead marketing across Museums of History NSW, shaping how we connect with audiences, visitors and stakeholders across the state.

This senior role drives integrated marketing that builds awareness, grows visitation and strengthens our brand across a diverse portfolio of museums, heritage sites, collections and programs. Working with rich and distinctive content, you’ll bring our programs, places and collections to life in ways that are engaging, contemporary and audience-focused.

What the opportunity is:

Employment with Museums of History NSW.
Clerk Grade 11/12. Remuneration package includes salary ($149,739 - $173,174), employer's contribution to superannuation and annual leave loading.
Full-time ongoing employment.
The role will work across Sydney.

What we do

Museums of History NSW brings together a portfolio of iconic museums, rich collections and heritage sites, the nation’s oldest archive collection, vital recordkeeping services and expert staff.

We bring history to life by sharing the stories of our places and collections. Through the State Archives Collection, we manage NSW’s official documentary heritage, supporting government transparency and the public’s right to access information.

These two roles do not just sit side by side – they inform and enrich each other. By preserving and making accessible our places, collections and archives, we create opportunities for people to explore the past and better understand their own place in the world. By supporting lifelong learning and inviting people to come together, we promote civic literacy, empathy, wellbeing and belonging.

We believe that history belongs to everyone. This is the promise and the purpose of MHNSW.

Museums of History NSW is a state cultural institution, established under the Museums of History NSW Act 2022. It is an agency of the NSW Department of Creative Industries, Tourism, Hospitality and Sport (DCITHS).

What you'll do with us:

The Head of Marketing leads the development and delivery of marketing strategy across MHNSW, translating organisational priorities into clear, audience-focused activity that drives awareness, visitation and engagement.

The role is responsible for delivering integrated campaigns and setting direction across digital, editorial and content, and multi-channel marketing, ensuring activity is coordinated, contemporary and aligned to organisational priorities.

Operating in a complex and high-profile environment, the role contributes to MHNSW’s external profile and reputation, including supporting media activity, and uses data and insights to inform performance and continuous improvement. The role also supports membership as part of a broader audience growth approach.

For more information on the role, please contact Christopher Hodge, Director, Strategy & Engagement at 0402 786 831 or christopher.hodge@mhnsw.au.

Click here for the role description, including the capabilities required for this role.

What you need to do to apply

To apply you will need to submit the following:

A one to two page cover letter outlining how your skills and experiences meet the meet the essential requirements and key knowledge and experience for this role,
A current resume listing two referees, and
Respond to the 2 targeted questions (no more than 300 words per answer). Your responses to the targeted questions should be submitted online during your application and not included in the covering letter.

What you need to tell us - Targeted questions:

1. Tell us about a portfolio of marketing campaigns you’ve led, ideally across a diverse or complex program, where you were accountable for both strategy and results. How did you set priorities, allocate resources, and what outcomes did you achieve?
2. Describe how you’ve built and led a high-performing marketing team at a senior level. What approaches did you take, and how did this translate into results?

Essential requirements of the role:

Tertiary qualifications in marketing, communications or a related discipline, or equivalent professional experience.
Substantial senior leadership experience in marketing and communications, including leading and developing specialist teams.
Demonstrated experience managing budgets and resources within public sector or comparable governance frameworks.
Experience operating within government policy, approvals and legislative environments.
Ability to exercise sound judgement in sensitive contexts.

Key knowledge and experience:

Extensive experience developing and delivering integrated marketing and communications strategies that strengthen organisational reputation and drive measurable engagement outcomes.
Strong experience leading multi-channel campaign delivery, media strategy and digital communications within a complex organisation.
Demonstrated experience managing sensitive or high-profile communications issues in a government, cultural or regulated environment.
Proven ability to build stakeholder alignment across executive leaders, program teams, media and partners.
Experience interpreting performance insights and campaign reporting to inform strategic decision-making and continuous improvement.
Understanding of contemporary marketing practice, audience engagement trends and emerging digital platforms.

Also note:

For additional resources to help prepare your application and understanding of the process please refer to Applying for a job.
Our team can provide alternative formats to apply, make adjustments to the recruitment process and offer information about workplace adjustments and support networks. If you are a person who requires adjustment and would like to request assistance, please contact MHNSWrecruitment@mhnsw.au.
For technical support with your application, please contact MHNSWrecruitment@mhnsw.au.
To be eligible for an ongoing role in the NSW Public Sector you need to be an Australian Citizen or Permanent Resident. For temporary and casual roles, you need to hold a valid visa giving you permission to work in Australia as required by the role.
All successful candidates will be required to undergo a criminal record check with NSW Police.
A talent pool may be created for future ongoing and temporary roles and is valid for a period of up to 18 months.

Submit your application before the closing date: 10am Friday 8 May 2026.

Diversity and Flexible Working

We are expert keepers and tellers of history, and its many stories, peoples, and cultures. We want to create a team and workplace that reflects this diversity as well as the diversity in the communities we serve. We know through experience that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better, more inclusive results and connects our people to our communities, to our history, and to each other.

Our vision is to support and empower First Nations people, communities and culture, and across the sites that we care for, we are committed to shifting perspectives, truth telling and delivering honest reflections on history.
We understand that flexibility means different things to different people and are committed to offering flexible work arrangements where and when possible.

If you are a First Nations applicant who would like to have a yarn about the role, or require additional support, please contact Dennis Taylor our Manager First Nations Employment & Engagement on 02 8239 2284 or via dennis.taylor@mhnsw.au.

Our team can provide alternative formats to apply, make adjustments to the recruitment process and offer information about workplace adjustments and support networks.

For more information, please visit:

Information on some of the different types of disabilities.

Information on adjustments available for the recruitment process.

Thank you for your interest in this role. We look forward to receiving your application.

MHNSW

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