About iRESTORE

iRESTORE is a fast-growing company dedicated to providing innovative solutions in the wellness and beauty space. Our mission is to restore confidence by providing safe and effective solutions for improving health and beauty. As we continue to scale, we are looking for an Art Director who will play a key role in supporting our people operations and ensuring a seamless employee experience across the organization.

About The Position

As we scale output, brand consistency and creative quality cannot depend on manual effort alone.

The Head of Creative & Content Production owns the content engine.

This role exists to own the brand execution layer and build an AI-assisted production system in partnership with the Head of Creative & Content Production. You are responsible for:

Elevating visual standards
Building modular design systems
Integrating AI into design workflows
Increasing output without increasing friction

This is not a conceptual-only role.
This is not a campaign-only role.
This is an AI-enabled, execution-driven Art Director role inside a performance-led organization.

Your mandate is to:

Elevate and protect brand standards across all surfaces
Build modular systems that enable speed and scale
Leverage AI to increase design velocity and reduce production friction
Support performance creative without slowing it down
Creative quality must improve.
Velocity must increase.
Manual dependency must decrease.

Minimum Qualifications - we have this first as we value your time as well as ours

5+ years in design or art direction within DTC, beauty, health, or consumer products
Strong portfolio demonstrating digital, packaging, and performance-adjacent work
Deep expertise in Figma and Adobe Creative Suite
Demonstrated experience integrating AI tools into design workflows
Experience building modular design systems (not just campaigns)
Understanding of how design impacts conversion and customer trust
Health, Beauty, or CPG experience is strongly preferred.

Key Areas of Accountability

1. Brand Systems & Visual Standards (Primary Ownership)

Own and evolve iRESTORE’s visual identity system
Maintain layout logic, typography systems, hierarchy, spacing, and visual language
Build brand guidelines that are usable and modular — not theoretical PDFs
Ensure consistency across paid, organic, web, email, packaging, and product

As output increases, brand cohesion must strengthen — not fragment.

2. AI-Assisted Design Workflows (Core Requirement)

AI is not optional in this role. You will:

Integrate AI tools into daily design workflows
Use AI for concept exploration, layout iteration, static variant generation, and asset adaptation
Rapidly generate design variations to support paid testing (e.g., “static swarms”)
Build prompt libraries and structured workflows that other designers can reuse
Reduce time-to-first-draft and time-to-iteration across surfaces

The expectation is not novelty — it is operational leverage.

3. Web & CRO Design Systems

Design and iterate on homepage, PDPs, and landing pages
Partner closely with CRO to build test-ready creative modules
Develop reusable UI components that accelerate experimentation
Use AI to generate layout variations and testing mockups quickly

Design decisions must balance aesthetic elevation and conversion performance.

4. Lifecycle & Email Systems

Build modular email systems that allow Lifecycle managers to self-serve
Create scalable promo, launch, and evergreen frameworks
Use AI to generate layout variations and creative refreshes without full redesign cycles

The goal: speed without sacrificing clarity.

5. Paid & Organic Design Support

Develop modular static systems for performance creative
Create visual overlays, motion templates, and graphic systems for short-form video
Support thumbnail and hook-driven creative design
Use AI to accelerate variant testing for paid

You are not responsible for media buying — but your design must support testing velocity.

6. Photoshoots & Content Capture Support

Lead smaller quarterly photoshoots in partnership with the Head of Creative & Content Production
Help develop art direction for lean content shoots and performance-driven creative capture
Support on-set execution to ensure content aligns with brand standards and campaign objectives
Collaborate on shot lists, visual references, styling direction, and content outputs for paid, organic, and lifecycle channels
Ensure captured content is modular, scalable, and usable across multiple creative surfaces

7. Packaging & Physical Product (Execution + Systems)

Design and iterate on product packaging and inserts
Establish scalable packaging systems that support future product launches
Maintain visual hierarchy and clarity across physical touchpoints
Use AI-assisted mockups and rapid prototyping to accelerate iteration

8. Workflow & Team Contribution

Collaborate closely with the Head of Creative & Content Production
Manage freelance designers as needed
Maintain clean asset libraries and organized design systems
Ensure brand, paid, lifecycle, and product teams can execute without design bottlenecks

What Success Looks Like

Strong brand cohesion across all surfaces
Faster design turnaround due to modular + AI-assisted systems
Increased variant production for paid testing
Reduced dependency on one-off design cycles
High-quality web and email design that supports conversion
Clean, scalable packaging systems

What This Role Is Not

Not a brand-only conceptual role
Not a campaign-only role
Not isolated from performance
Not a manual-only designer resistant to AI
Not purely managerial — you will execute

Why You’ll Love Working Here
Our Core Values and what we built our culture around:

WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture

Competitive Compensation and Benefits:

Competitive compensation, including performance-based bonus
Unlimited PTO
Flexible schedule - Hybrid
Healthcare (medical, dental & vision) fully covered
Gym membership credit – your physical and mental health is super important
Kindle/Audible credits – We really value lifelong learning and personal development
Free iRESTORE Products! (In case you or someone you love is losing hair)
Paid maternity/paternity leave
Home Office Stipend (Hybrid work set-up)

iRESTORE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law.

iRESTORE

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