Glanbia Performance Nutrition (a division of Glanbia) is a leading global performance nutrition business.

Within Oceania (Australia and New Zealand), the GPN branded portfolio consists of Optimum Nutrition & BSN, and has a distribution network that spans across leading Specialty Supplement Stores, Health food Stores, Gyms, Pharmacy and all large Online/Marketplace platforms.

Working with leading fitness athletes, influencers, and McLaren, our mission remains to help the elite through to everyday fitness enthusiasts across Australia and New Zealand to realise their full potential and the transformative power of fitness.

Talent & Social Media Manager, Oceania

Role Purpose

Own and build Optimum Nutrition’s community and content engine, driving visibility, cultural relevance, and education-led advocacy at scale.

This role is accountable for defining and delivering the systems that determine:

how content is created
how community is built
how the brand is understood and trusted in market

Key Accountabilities

Social channel performance (reach, engagement, growth)
Content output (volume, consistency, quality)
Creator network scale and effectiveness
Community activation (events, gyms, PTs, key training environments)
Event effectiveness as a content and community driver
Amplification of brand campaigns through social

Core Responsibilities

1. Define and build the content system

Define content strategy, cadence, and formats across platforms
Establish clear content pillars aligned to brand priorities
Build a scalable content model using:
- freelance creators
- community advocates
- internal capture
Ensure consistent, high-quality, platform-native output

2. Creator & Community Ecosystem

Define the structure and scale of the advocate network (coaches, creators, community leaders). This is not a pay-to-play strategy, we want real advocates engaged in the brand and participating with the brand as ambassadors.
Recruit and manage a network of 15+ active advocates as a baseline, embedded in fitness culture (gyms, coaches, local communities)
Establish clear expectations for; content output, participation and advocacy behaviour

3. Own Education on Social and Community

Define and implement a structured education framework across social and community
Build repeatable education formats (series, content pillars, frameworks)
Partner with Brand to align education with; product innovation, key product claims

4. Campaign Amplification

Translate brand campaigns into social-first execution
Define how creators and community are used within campaigns
Ensure campaigns are amplified through content, not just posting

5. Events as Content & Community Drivers

Determine which events to activate and why to create an ON community of advocates who are engaged with the brand
Design how events deliver; content output, creator participation, community engagement
Ensure events generate usable, scalable content

6. Measurement & Optimisation

Define success metrics across content, creators, and channels
Track performance and optimise continuously
Report to the business through programs, such as Sprout

Skills & Experience

Proven experience building or scaling social, creator, or community programs
Strong understanding of TikTok and Instagram content dynamics
Experience working with creators, influencers, or ambassador programs
Ability to direct freelancers and external creators
Experience in fitness, FMCG, or DTC preferred

Ready to make your mark? Join us and help Optimum Nutrition inspire the next generation of athletes and wellness enthusiasts!

At Glanbia, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

At Glanbia our culture will celebrate individuality, knowing that together we are more.

Glanbia

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Talent & Social Media Manager