Description

Marketing Coordinator

Part Time | Asheville, NC (On-site only) | $25/hour | ~20–25 hrs/week

Reports to: Marketing Director

This is an in-person role based in Asheville, NC. Remote or hybrid work is not available.

About Us

AyurPrana's Asheville Yoga Center is a local landmark in the grassroots Asheville community as well as a respected regional and national hub for inspirational, heart-centered yoga classes, workshops, retreats, and transformational teacher training programs. Along with the rest of the AyurPrana village – including the Ayurvedic Institute, SoHum Mountain Healing Resort, AyurPrana Listening Room, AyurPrana+ Streaming App– our mission is to elevate consciousness, cultivate community, and curate wellness and spiritual journeys for people. It is our goal to foster a work environment that is both supportive and family-oriented allowing each individual to shine and be the best version of themselves.

The Role

We’re looking for a hands-on, highly organized Marketing Coordinator to own content creation and execution across our social media, email, and website platforms. This part-time role is focused primarily on social media content, short-form video, and email marketing with occasional support for events and community outreach.

A portfolio and examples of your original work is required. Applications without one will not be considered.

What You’ll Own

Content Creation & Social Media

Build and manage content calendars for Instagram, Facebook, TikTok, and YouTube
Film, edit, and publish short-form video for Reels, Stories, and ads
Capture photo and video content at workshops, events, and with staff
Design digital graphics using Canva and/or Adobe Creative Suite
Write compelling copy for social posts, email campaigns, and occasional blog or landing page content
Design, print, and handle flyer and physical collateral display across campus and work with local distribution partners

Email Marketing

Plan and execute email campaigns using HubSpot
Maintain send schedules and monitor performance metrics

Digital Operations

Update website content via WordPress
Track performance through HubSpot and Google Analytics
Assist with paid ad campaigns on Meta and Google

Events (occasional)

Support AYC’s presence at community events and festivals
Coordinate materials and lead capture; availability for some evenings and weekends required

How to Apply

Please submit your resume, a portfolio link, and a brief note on why this role and this work matter to you. Applicants without a portfolio will not be considered.

Selected candidates will be invited to complete a skills assessment covering content creation, design, and copywriting.

Requirements

You’re a Great Fit If You Have

Required

1–3 years of experience in marketing, content creation, or a related field
A portfolio showcasing original design, video, and/or marketing work
Demonstrated ability to manage social media channels and hit publishing deadlines consistently
Hands-on video editing and photography experience
Strong writing, proofing, and self-editing skills with a sharp visual eye
Proficiency with Canva and/or Adobe Creative Suite
Familiarity with WordPress, Google Analytics, and Meta Business Suite
Exceptional organization and the ability to manage multiple priorities
A self-starter mindset with an Interest in yoga, wellness, or holistic education
Ability to work quickly and efficiently without compromising quality
Ability to learn and communicate clearly with the voicing and branding of the studio
Experience working with other marketing specialists and vendors while communicating clearly and effectively

You bring calm, steady energy to a fast-moving environment

You are open to receive feedback and have a growth mindset
You know when to work independently and when to ask for direction

Nice to Have

Experience with HubSpot
Paid advertising experience (Meta, Google)
Background in event coordination or community outreach
Bachelor’s degree in Marketing, Communications, or related field

Benefits

Free yoga classes and discounted workshops
Mentorship in marketing strategy, branding, and content production
Creative, mission-driven work environment
Connection to a broader AyurPrana brand network

Ganesha Yoga LLC

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