Summary:
The primary responsibility of the coordinator position is to assist in the growth, development and implementation of all phases of the Zoo’s communications program, with a primary focus on written content for all public relations and marketing needs. This position is the primary support position of the public relations and marketing manager.

Essential Duties and Responsibilities:
• Implement and maintain updates to the Zoo’s multiple social media channels, including content ideation, copywriting, scheduling and uploading of content and manage public and private communications
• Plan and execute written content of bi-monthly publication of Roar
• Serve as one of the Zoo’s primary writers, creating internal and external communications, marketing collateral and articles, while ensuring consistent and accurate Zoo brand standards and messaging; including but not limited to:
o Internal/external newsletters
o Emails
o Blog posts and web articles
o In-park graphics, animal IDs and other messaging
o Ad-hoc writing projects
• Serve as one of the Zoo’s primary editors, proofing and editing collateral and articles from other departments to ensure consistent and accurate Zoo brand standards and messaging
• Assist with onsite media
• Manage media monitoring database and reporting, including monthly print and broadcast coverage reports
• Update Zoo phone line and search engine bios
• Assist with the Zoo’s television and radio appearances and all onsite publicity
• Coordinate Zoo-radio ticket trades
• Other duties as assigned

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
• Strong organizational, verbal and written communication skills
• Ability to prioritize effectively and learn systems quickly to utilize them for research
• Independent problem-solving skills
• Detail-oriented personality with the ability to anticipate needs
• Position has access to sensitive information that demands a level of confidentiality and maturity
• Proficiency with Microsoft Office products, including Word, Excel and Publisher, as well as basic skills with Power Point
• Valid driver’s license with acceptable motor vehicle record to maintain Zoo standards of insurability

Education and/or Experience:
• One to two years of experience and a bachelor’s degree from an accredited college or university in the field of public relations, journalism, communications or related field are required
• Proficiency in AP style is a highly preferred

Physical Demands:
While performing the duties of this job, the employee is frequently required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear. The employee must occasionally lift and/or or move up to 25 pounds.

Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• Team oriented environment
• Ability to work irregular hours (holidays and weekends)
• Ability to work special events and functions as required
• Ability to work outdoors in heat, cold and inclement weather

Disclaimer
The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as a complete inventory of all responsibilities, duties and skills required for the position.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an at-will basis.

Benefits
This is a full-time position and offers the following benefits:
• Medical and Prescription Drug (Employee Coverage 90% Employer Paid, Dependent Coverage 55% Employer Paid)
• Vision
• Dental
• Basic Life AD&D (100% Employer Paid)
• Short Term Disability (100% Employer Paid)
• Long Term Disability (100% Employer Paid)
• Supplemental Life
• Flexible Spending Account
• 401k
• Paid Time Off (Accrual Equivalent to 5 Weeks Per Year)
• PTO Rollover
• PTO Sell Back
• Free Zoo Membership
• Free Guest Passes
• Discounts on Food, Merchandise, Attractions, Admission and Programs

Fort Worth Zoo

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Public Relations Coordinator