News Branding Specialist

McAllen, TX | Full Time

Summary

This position will oversee all aspects of daily, weekly and monthly promotion and marketing for the local News Department. Will create news promos, POPs and special event branding campaigns.

Essential Functions

Candidate will oversee all aspects of the promotions, production and marketing and will assist in developing marketing plans for the local news department.
He or she will facilitate the writing of all copy to include but not limited to On-Air Promotion, Social Media and Special News Projects.
Will work with News Director, Producers, Assignments Editors and talent in the execution of branding materials
Must execute refined production skills, including writing, editing and shooting techniques.
Manage and maintain overall promotional continuity, branding and assist the local News Department in the writing, shooting and editing of marketing/promotional materials.

Competencies

Must be creative, relevant and a strong leader.
Excellent communication both oral and written.
Must have exceptional eye for detail, organizational skills, proofing and clearly understand Station Branding.
Must be able to work under strict deadlines, multi-task and deal with a fast paced stressful environment.
Knowledge of the market demographics, social activities and community leaders.

Required Education and Experience

Must have three years management experience or equivalent; five or more years of television and digital experience.

POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Actual schedule and hours may vary.

SUPERVISORY RESPONSIBILITY
Reports directly to VP of News Operations

OTHER DUTIES: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply

Entravision

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News Branding Specialist