Start with a job, stay for a career.

For over 100 years, Edward Rose & Sons has been committed to career development for our team members. We offer you the opportunity to grow in an environment where you will feel valued, have room for advancement, and be rewarded for your good work.

We are currently looking for a Digital Marketing Specialist to join our team in Carmel, IN! The Digital Marketing Specialist is responsible for driving the execution of strategic marketing initiatives that elevate brand presence, increase engagement, and optimize performance across all channels. This role leverages digital platforms, emerging technologies, and creative storytelling to deliver compelling, on-brand experiences. Areas of focus may include digital marketing, social media, and multimedia content, aligned with evolving business needs.

What are the responsibilities of a Digital Marketing Specialist?

Digital Marketing

Lead development and design of community websites, providing guidance, training and support across portfolios, including optimization and strategic enhancements to improve SEO, user experience, and visual impact
Execute integrated marketing campaigns across email, social media, ILS platforms, PPC, influencer partnerships, and video channels
Maintain brand consistency across all digital touchpoints
Manage AI-driven communication tools, including dialogue refinement, site functionality, and system integrations
Utilize AI tools to streamline content creation, design execution, and light coding enhancement

Creative & Content Development

Partner with construction and development teams to produce high-quality visual assets, including renderings, site maps, and 3D floor plans
Develop and elevate creative content for digital campaigns, social media, and email marketing
Support the creation of compelling, conversion-focused copy for community marketing efforts
Ensure all digital content reflects accurate information, current pricing, and premium visual standards

Customer Experience & Reputation Management

Oversee CSAT (Customer Satisfaction) reviews across all platforms, ensuring timely, thoughtful, and brand-aligned responses
Analyze customer feedback and sentiment trends to identify opportunities for experience and service enhancements
Collaborate with onsite teams to proactively address concerns and strengthen overall brand reputation

Budgeting & Collaboration

Assist in developing and executing marketing budgets and investment strategies with the Director of Marketing and Regional Property Managers
Foster cross-functional collaboration and support company-wide initiatives to ensure alignment across portfolios
Work closely with operations, IT & A|E|C to support marketing efforts

Reporting & Analytics

Analyze CSAT performance and integrate insights into monthly reporting and strategic
recommendations
Monitor website performance through analytics platforms, identifying trends and optimization
opportunities
Evaluate ILS performance to guide budget allocation and maximize ROI
Support award submissions and coordinate supporting marketing assets, including video
content

Training & Development

Deliver quarterly social media training for leasing teams via webinar or in-person
sessions
Lead training sessions on web development for marketing specialist throughout enterprise
portfolios
Support ongoing development of sales and marketing training materials to enhance team
performance

What are the role’s requirements?

Bachelor’s degree in marketing, Business, Communications or related field.
3-5 years of experience in web development, marketing or equivalent experience preferred.
Experience using Yardi Voyager or related property management software is preferred.
Must be proficient with Microsoft Office programs.
Ability to be organized, detail-oriented, and to work effectively in a fast-paced environment.
Ability to work cooperatively and respectfully with others.
Must possess exceptional organizational and time-management skills, including the ability to balance and prioritize simultaneous projects and tasks.
Strong written and verbal communication skills are required.
Must present the ability to execute job duties under stressful circumstances such as last-minute deadlines or other difficult situations.
Maintains a high level of confidentiality.
Should consistently demonstrate behaviors that align with the company’s Mission, Vision, and Values, and perform in accordance with the standards outlined in our Performance Pillars.
Must be willing to travel to various locations via private or public air transportation and locations within driving distance via car multiple times a month, including overnight trips.
Regular attendance, work ethic and strong interpersonal skills are required for success in this position.
Must have a valid driver’s license and reliable transportation.

What's in it for you?

Comprehensive benefits package, including 401(k) with company match
On the job training and development
Generous paid time off programs
Competitive compensation plan with bonus opportunities
Great work environment
Opportunities for advancement
Discounted apartment home

Grow a Career with Edward Rose & Sons!

Edward Rose & Sons is committed to career development for our team. We offer training and development through on the job, technical, sales, and leadership tracks and provide solid growth potential in all areas of our business.

Our Mission, Vision, and Values:

Edward Rose & Sons

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Digital Marketing Specialist