About the role

This is a pivotal role in Duetto’s restructured marketing team — one built for where marketing is going, not where it has been. As we evolve our model to move faster, operate smarter, and deliver results that outpace our size, this Senior Director will be central to making that happen. If you want to be part of building something genuinely different in B2B marketing, this is that opportunity.

As Senior Director, Global Marketing, you will own the strategy and execution across field marketing, events, partner marketing, and customer marketing - four functions that collectively carry significant pipeline and revenue targets.

Reporting to the CMO, you will sit on the marketing leadership team alongside the VP of Growth Marketing, and our Product Marketing Director, contributing actively to strategy, prioritisation, and cross-functional alignment. You will lead a talented, globally distributed team and work as a peer to sales, customer success, and product leaders, as well as engaging directly with the executive team on priorities and business-critical deliverables.

This role is for a leader who is as comfortable in a commercial conversation as a creative one, who knows how to build high-performing teams across disciplines and geographies, and who brings genuine AI-first thinking to how they operate and scale a marketing function.

What you’ll be responsible for

Commercial ownership

Own pipeline and ARR contribution targets across your functions - field marketing, events, partner marketing, and customer marketing all carry quotas and commercial accountability
Drive new pipeline and ARR through our partner, working in close alignment with partnerships and sales leadership
Drive expansion pipeline and ARR through customer marketing programmes, working in close alignment with sales and customer success leadership
Hold clear attribution and reporting standards across your team’s activity, connecting investment directly to revenue outcomes
Bring a PE-standard commercial mindset to how you plan, prioritise, and measure everything your team does

Field marketing

Lead regional marketing across Americas, EMEA, and APAC, ensuring local execution is tightly aligned to business targets and pipeline priorities in each market
Partner closely with regional sales leaders to coordinate demand generation activity, field events, and market-specific campaigns
Drive accountability for regional pipeline contribution and progression metrics across all three geographies

Global events

Provide strategic direction and management oversight across Duetto’s global events programme - trade shows, industry conferences, and owned experiences
Ensure the events function is well-managed, commercially focused, and integrated into broader campaign and pipeline activity
Hold the events calendar to a clear standard: every event with a defined commercial objective, audience strategy, and measurable outcome

Partner marketing

Build and scale a partner marketing programme that generates co-sell pipeline, extends Duetto’s market reach, and deepens relationships across the partner ecosystem
Develop joint go-to-market plans, co-branded programmes, and partner enablement in close collaboration with the partnerships team
Own partner-sourced and partner-influenced pipeline as a measurable outcome

Customer marketing

Own the customer marketing strategy, driving retention, expansion, and advocacy through lifecycle programmes, customer communications, and community
Develop a customer reference and advocacy programme that supports sales pipeline, strengthens category credibility, and surfaces compelling customer stories
Work closely with customer success leadership to align on retention risk, expansion opportunity, and customer health signals

Team and cross-functional leadership

Build and develop a high-performing team across multiple disciplines and time zones, creating clarity, accountability, and a culture of excellence
Operate as a genuine cross-functional peer - working fluidly with marketing, sales, customer success, product, and finance leadership as well as engaging directly with the executive team
Champion AI-first ways of working across your team, identifying and embedding tools and workflows that drive outsized output relative to team size

What we’re looking for

Experience

10+ years in B2B marketing with significant senior leadership experience spanning multiple disciplines
Strong track record of owning commercial targets - pipeline, ARR, and revenue contribution. A genuinely commercial leader - you understand how marketing investment connects to pipeline, revenue, and retention, and you manage your team accordingly
Experience operating in a VC or private equity-backed environment, ideally having navigated a growth journey in the $50M–$200M ARR range
Proven ability to lead distributed, multi-disciplinary teams across geographies and time zones
Background in SaaS, hospitality tech, or a similarly complex B2B environment preferred
Strategic thinker who can set direction and drive execution without losing either
Strong analytical instincts — comfortable with data, attribution, and making decisions under uncertainty

Leadership and collaboration

An excellent communicator - clear, credible, and confident whether presenting to your team, cross-functional peers, or the executive team
A natural collaborator who builds strong working relationships across sales, customer success, product, and the broader business
A leader who takes genuine ownership of targets, of team development, of outcomes
Calm and effective in fast-moving, high-growth environments where priorities shift and pace is relentless
Bias for action: Despite the seniority of this role, we are looking for someone who leads through doing. Strategic thinking matters, but so does the willingness to roll up your sleeves, get into the details, and support your team in the work. We expect this person to traverse altitudes comfortably - moving between high-level executive conversations and hands-on tactical work without losing effectiveness at either end. A bias to action over ideation, and a track record of making things happen, are as important to us as strategic vision.
AI-first mindset: you think about AI not as a tool to experiment with but as a structural part of how a modern marketing team should operate. You have experience embedding AI-enabled workflows into team processes to drive speed, quality, and scale. You actively seek out ways to achieve outsized results without proportional headcount growth

What success looks like in year one

Pipeline and ARR targets across regional, partner, and customer marketing are met or exceeded
Regional marketing is tightly coordinated with sales across all three geographies, with clear attribution and accountability
Partner marketing programme is generating measurable pipeline and deepening ecosystem relationships
Customer marketing is driving demonstrable impact on retention and expansion revenue
Your team is well-led, well-managed, and operating with clear priorities, strong rhythm, and high output
Relationships across marketing leadership and broader functions are strong and solidified
You are an active, valued voice on the marketing leadership team and a trusted peer to your counterparts across the business

About Duetto

Duetto is the Revenue and Profit Operating System for the global hospitality industry — a PE-backed SaaS business with customers across hotels, casinos, and hospitality groups worldwide. We’re on an ambitious growth trajectory and building a marketing function to match: world-class, commercially driven, and genuinely category-defining.

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Senior Director, Global Marketing