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We are Bobcat. A community powered by people. Across 16 countries and 50 nationalities, we have over 2,500 employees, 300 dealers in EMEA and a world-class innovation centre that’s breaking new ground every day. We’ve been engineering powerful machines and transforming how the world works for more than 60 years. From construction to agriculture, our products make an impact. We empower people to accomplish more, and we’re proud of that. It’s our people that make it possible. We value the skill and expertise that surrounds us. As part of our team, you’ll find career opportunities that will challenge, inspire, and reward you. We believe that together we can unearth something extraordinary.

We are looking for Senior Brand Specialist to join our Bobcat team!

At Bobcat, our brand stands for power, reliability, and performance in the toughest conditions. As Senior Brand Specialist, you will play a key role in shaping how this brand lives, evolves, and connects with customers across the region.

You will be part of the Brand & Communication team, working at the intersection of strategy, creativity, and execution. Your mission is to translate brand strategy into bold campaigns, compelling storytelling, and consistent brand experiences across all marketing channels.

We are looking for someone who will take care of:

Brand Strategy & Positioning

Drive regional brand strategy aligned with business goals and global direction.
Translate market and customer insights into clear brand priorities.
Identify opportunities to strengthen relevance, differentiation, and consistency.
Partner with global brand teams to ensure one clear brand voice.

Campaigns, Content & Brand Assets

Lead integrated brand campaigns across channels (digital, social, events, print).
Turn strategy into strong storytelling with focus on video & visuals.
Create clear briefs and guide teams/agencies to deliver on-brand content.
Ensure quality, consistency, and adherence to brand guidelines.

Collaboration & Partnerships

Collaborate with marketing, sales, product & aftermarket teams.
Work with dealers on branding opportunities and regional initiatives.
Manage external partners (branding, merchandising, licensing).

Brand Governance & Performance

Own and develop brand guidelines and tools.
Track brand performance (awareness, NPS, loyalty).
Use data and insights to optimize activities and drive brand evolution.

Internal Brand Advocacy

Act as a brand ambassador internally.
Educate teams on brand strategy and campaigns.
Support correct brand usage through guidelines and training.

What sets you apart:

3+ years of experience in brand management or a similar role.
Strong creative and analytical skills with a focus on brand consistency.
Experience working cross‑functionally and with external partners.
Ability to manage multiple projects, work under pressure, and within budgets.
Excellent stakeholder collaboration and communication.
Fluency in English (additional languages are an advantage).

What you get in return:

Competitive and motivating compensation with clear opportunities for career growth and salary progression.
Attractive benefits package, including a 3% employer contribution to pension insurance, meal vouchers, and 25 days of paid vacation.
Hybrid working model with flexible working hours, giving you the freedom to balance work and personal life.
Dynamic, innovative work environment with modern offices and fully equipped facilities.
Opportunity to work for a global market leader with a strong, respected brand and international reach.
Continuous personal and professional development, including training, education, and long‑term career growth opportunities.

At Bobcat, we support equal opportunities, value diversity of skills, perspectives and cultures and encourage applications from candidates from all backgrounds.

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