We are seeking a Product Marketing Manager to join our Pipeline Business Line team. In this role, you will own how we compete and win in the market—defining where we play, how we position our solutions, and how we translate product capabilities into differentiated customer value.

You are accountable for transforming product reality, customer insight, and market dynamics into clear, consistent, and commercially effective go-to-market execution.

As a strategic leader across Product Management, Sales, Customer Success, and Marketing, the Product Marketing Manager serves as the central commercial authority for the business, ensuring alignment and driving decisions on segmentation, positioning, messaging, and go-to-market strategy.

This role is responsible for building and operating the market insight engine for the business—ensuring that all commercial decisions are grounded in validated customer, market, and competitive evidence.

Product Marketing Manager will report into Plant Business Line Director. The role of product marketing is to work with customers to understand their needs, how to communicate the product’s value and how we differentiate from competitors. The scope is being the voice of the customer, collecting and analyzing customer feedback and research to shape product development, communication and sales strategy. Product Marketing acts as the central commercial hub, synthesizing customer, market, and competitive insight into positioning, messaging and sales enablement.

Primary tasks of this role:

• The owner of customer personas and value propositions, including USPs, in collaboration with marketing and sales

• Responsible for customer, market and competitor research in collaboration with sales

• Owner of and responsible for orchestration of product launches and go-to-market plans (Product, Price, Place)

• Responsible for messaging strategy (not messaging design) in collaboration with marcom and sales

• Supporting sales organization in market segmentation and sizing

• Supporting product managers in product positioning and differentiation strategy

• Responsible for defining the product distribution strategy (traditional sales/digital sales/omni-channel sales)

• Responsible for creating sales tools, such as product presentations, demos in collaboration with CSM and PdC

• Responsible for papers and content for 3rd party conferences in collaboration with CSM and PdC

• Responsible for digital sales processes and digital commerce

• Championing the products to internal audiences (internal communication)

• Collaborate across Product Lines and DNV Business Areas to define joint opportunities

• Collaborate with marcom to define marketing communications priorities, strategy, objectives and content plan

• Measure and analyse the success of marketing initiatives and campaigns and report metrics to key stakeholders

About Energy Systems

We help customers navigate the complex transition to a decarbonized and more sustainable energy future. We do this by assuring that energy systems work safely and effectively, using solutions that are increasingly digital. We also help industries and governments to navigate the many complex, interrelated transitions taking place globally and regionally, in the energy industry.

DNV

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Product Marketing Manager