Discovery - Marketing

Digital Advertising Specialist

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

Key Purpose and areas of responsibility may include but not limited to

Implement campaigns and monitor campaign performance and document any AB tests and results
Work with brand to update creative and ad copy monthly
Implement day-to-day optimisations and conduct opportunity mining and work with Google and Meta account managers to look at better campaign optimisation or best practice
Assist in monthly MANCO report updates with key metrics
Keep a record of all changes made on central team Google docs
Stay on top of digital advertising trends, skills, platform changes, and best practice and do yearly Google certification and Meta blueprint (as well as any other additional training)
Ensure monthly invoices are signed off, allocated to the correct cost centres and paid on time
Implement content marketing and Recommender campaigns

Personal Attributes (Power Skills)

Values Driven
Optimistic
Learn on the Fly
Resilient
Instils Trust
People Savvy
Drives Results
Problem Solver

Technical Skills

2 years
Paid Search (Google Ads)
Paid Social (Meta Ads Manager)
Display Advertising
Programmatic Advertising Platforms (e.g., DV360)
YouTube Ads
LinkedIn Ads
TikTok Ads

Advantageous:

UTM Governance & Tracking Hygiene
Data Visualization (Looker Studio, Power BI)
SEO / GEO Knowledge

Education

Relevant marketing degree

Employment Equity

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.

Discovery

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Digital Advertising Specialist