The Marketing Officer will be responsible for overseeing product, brand, and trade marketing activities to drive brand awareness and support sales efforts across d.light's product portfolio. This role plays a critical part in developing and executing marketing strategies that align with company objectives and enhance customer engagement. Supports and drives both offline and online regional marketing initiatives.

Responsibilities

● Develop and execute the annual country marketing plan aligned with the overall business strategy.

● Implement brand strategy to build strong emotional connections between d.light, its products, and customers.

● Lead channel and consumer marketing initiatives to support market positioning and brand growth.

● Manage marketing operations to ensure efficient, high-quality, and consistent execution in line with global brand guidelines.

● Drive content creation and engagement (Lead generation and conversion) on key social media platforms.

● Support customer experience initiatives and ensure brand consistency across all touchpoints.

● Collaborate cross-functionally to foster a motivated, high-performing marketing culture.

● Plan and execute integrated marketing and advertising campaigns to build awareness and demand.

Requirements

Desired Skills and Experience

● Bachelor’s degree in Marketing, Business Administration, or a related field.

● Minimum 3 years in a marketing role, preferably involving product, brand, consumer, or trade marketing.

● Good understanding of graphic design tools (e.g., Adobe Creative Suite).

● Strong digital marketing and content development capabilities.

● Ability to translate strategies into visual and written marketing assets.

● Excellent verbal and written communication skills.

● Creative thinking and strategic planning.

● Data-driven mindset with strong analytical skills.

● High attention to detail and strong organizational skills.

● Strong collaboration and stakeholder management.

● Ability to adapt global marketing strategies to local contexts.

● Commercial acumen to support execution of effective marketing plans.

d.light

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