At Cabi, we’re redefining what it means to build a fashion brand, one rooted in connection, confidence, and purpose. As a women’s retail clothing company, we don’t just design beautiful apparel; we create opportunities for women to express themselves, build community, and thrive both personally and professionally. Our culture is collaborative, entrepreneurial, and deeply people-first, where every team member plays a role in shaping meaningful experiences for our Stylists and clients. If you’re energized by creativity, inspired by empowering others, and excited to contribute to a brand that blends style with substance, you’ll find a home here.

The Art & Graphic Design Director is a strategic and hands-on creative leader responsible for elevating and protecting the brand across all visual touchpoints. This role oversees the development and execution of best-in-class graphic design across digital platforms (email marketing, Shopify, social media, web experiences) and print collateral (campaigns, catalogs, packaging, retail and wholesale materials).

The ideal candidate brings a rare combination of craft and command — a refined design sensibility, strong conceptual thinking, and the art direction instincts to lead a room on shoot day as confidently as they govern a design system. They bring deep digital fluency, deep Shopify expertise, and a strong understanding of how design drives customer experience, conversion, and brand equity.

Key Responsibilities

Creative Leadership & Brand Stewardship

Work with Head of Creative & Content to evolve the brand’s visual language and lead concept development for campaigns, launches, and seasonal initiatives — ensuring consistency, quality, and innovation across all outputs.
Translate brand strategy into compelling, cohesive design systems that scale across channels and seasons.
Set and uphold high standards for typography, layout, color, imagery, and craft.

Art Direction

Provide confident art direction on photo and video shoots — directing talent, overseeing styling and set, and ensuring each shot delivers on the creative brief and captures the intended fashion story.
Translate seasonal creative briefs and campaign concepts into clear visual direction for photographers, videographers, stylists, and talent — ensuring every production element serves the brand narrative.
Contribute to image selects and post-production review, ensuring final assets reflect the intended visual story and meet the standard for use across all channels.

Digital Design Excellence

Lead design for all email & social media marketing, ensuring visual clarity, performance optimization, and alignment with brand standards.
Oversee Shopify and web design, including homepage storytelling, PDPs, landing pages, and seasonal refreshes.
Partner closely with eCommerce, Marketing, and UX teams to balance aesthetics with usability, accessibility, and conversion.
Stay current on digital trends, platform capabilities, and best practices, applying them thoughtfully to the brand.

Video & Social-First Content Design

Partner with the Head of Creative & Content and Integrated Marketing to develop design concepts and visual frameworks for video and social-first content — including reels, stories, campaign video, and platform-native formats.
Bring a motion-aware design sensibility to creative development — understand how still design translates to video and contribute upstream thinking on visual storytelling across moving formats.
Ensure brand consistency and design quality across social content, balancing platform-native aesthetics with cabi’s elevated visual standards.

Team Leadership & Development

Lead, mentor, and inspire a team of graphic designers, fostering a culture of excellence, collaboration, and growth.
Provide clear creative direction, constructive feedback, and career development support.
Oversee workload planning and resource allocation to ensure efficient execution without compromising quality.

Cross-Functional Collaboration

Partner with Marketing, Merchandising, eCommerce, and Production teams to deliver integrated campaigns and assets.
Support field teams with tools and materials that enhance execution and customer experience.
Work in close partnership with the Snr. Producer to align design timelines with production schedules, ensuring creative and operational workflows move in lockstep.

Operational Excellence

Establish and refine workflows, processes, and design systems to improve efficiency and scalability.
Ensure all work aligns with timelines, budgets, and business objectives.

Qualifications

8+ years of art & graphic design experience, with 5+ years in a senior leadership role.
Proven expertise in digital design, including email marketing and social media first assets
Deep SHOPIFY experience mandatory
Strong background in print design and production is a plus
Exceptional portfolio demonstrating brand-led collateral across digital and print.
Proficiency in Adobe Creative Suite; familiarity with Figma and digital collaboration tools.
Experience in fashion, apparel, or lifestyle brands required; in-house experience strongly preferred over agency-only background.
Familiarity with AI tools relevant to design and content creation; curious about emerging applications and able to evaluate where AI drives efficiency without compromising creative quality.

Joining Cabi means more than stepping into a role, it’s stepping into a mission. We’re passionate about lifting women up, supporting growth, and celebrating individuality in everything we do. As you explore this opportunity, imagine the impact you could make as part of a company that values innovation, authenticity, and connection at every level. If you’re ready to bring your talents to a team that’s as driven as it is supportive, we’d love to see what you can do with us.

cabi, LLC

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Art & Graphic Design Director