We are seeking a creative, highly organized, and trend-savvy Social Media Manager to lead content strategy and execution across multiple properties and brands. This role is responsible for bringing each brand’s voice to life through compelling visual storytelling, engaging social content, and real-time audience interaction.

The ideal candidate is both a strategic thinker and hands-on creator, comfortable capturing, editing, and publishing content while managing multiple accounts in a fast-paced hospitality and lifestyle environment.

DUTIES & RESPONSIBILITIES:

Plan, develop, and maintain social media content calendars across all assigned properties and brands.
Collaborate with Marketing, Creative, PR, Events, and Operations teams to identify content opportunities and support business initiatives.
Develop, propose, and execute original content concepts from ideation through final delivery.
Create property-specific content that reflects the unique identity of each hotel,
restaurant, theater, and destination while maintaining overall brand consistency.
Capture original photo and video content through on-site shoots, events, activations, and day-to-day property coverage.
Edit photo and video assets for use across social media platforms, ensuring
adherence to brand standards and platform best practices.
Write engaging, on-brand captions and social copy that support campaign objectives and audience engagement.
Schedule, publish, and manage content across all social media platforms.
Adapt content strategies and creative assets based on platform trends, audience behavior, and performance insights.
Provide real-time social media coverage of property activations, seasonal campaigns, events, openings, and special experiences.
Serve as the primary voice of assigned brands across social media channels.
Respond to comments, direct messages, and audience inquiries across all platforms in a timely and professional manner.
Monitor brand mentions and participate in social listening to identify opportunities for engagement and community growth.
Develop and execute engagement initiatives that foster brand loyalty and meaningful audience interactions.
Stay informed on industry trends, cultural moments, and platform updates to identify new opportunities for growth and innovation.
Monitor analytics, audience insights, and key performance metrics to evaluate
Content effectiveness.
Utilize performance data to optimize content strategy and inform future creative decisions.
Collaborate cross-functionally to ensure cohesive messaging and storytelling across all digital channels.
Manage multiple property accounts simultaneously while maintaining accuracy, organization, and attention to detail.
Ensure all content reflects the brand's tone, aesthetic, and standards of excellence.

REQUIRED SKILLS & EXPERIENCE

2–4+ years of experience in social media management, content creation, or digital marketing
Proven experience managing multiple social media accounts or brands
Strong photography and videography skills (mobile and/or professional equipment)
Proficiency in content editing tools (e.g., Adobe Creative Suite, CapCut, Final Cut, etc.)
Excellent copywriting and communication skills
Ability to work in a fast-paced, deadline-driven environment

PHYSICAL REQUIREMENTS: 

The physical demands described here are representative of those that must be met by a colleague to successfully perform the essential functions of this job: 

Ability to work at a computer for extended periods.

Occasionally lift up to 15 pounds.

Communicate clearly in written and verbal formats.

Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

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BHC is an equal employment opportunity employer.  Employment decisions are based on merit and business needs, and are not based on race, color, sex (including pregnancy, childbirth, and related medical conditions), citizenship status, national origin, ancestry, gender identity or expression, sexual orientation, age, religion, creed, physical or mental disability, marital status, veteran status, uniformed service, political affiliation, genetic information, or any other factor or characteristic protected by applicable law. BHC participates in E-Verify.

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Social Media Manager