Own day-to-day management of the brand portfolio, translating strategy into execution while ensuring alignment across innovation, packaging, sales needs, digital ecosystem, and brand positioning. Lead the development and execution of integrated marketing plans with a strong emphasis on digital, social, and content-driven growth.

JOB DUTIES & RESPONSIBILITIES

Brand Ownership
- Lead execution of brand strategies across all brands
- Maintain consistency across packaging, messaging, campaigns, and digital channels
- Manage brand positioning and storytelling across owned, earned, and paid media
Digital & Social Marketing
- Lead brand presence across digital channels including social media, website, digital shelf, and eCommerce platforms
- Partner with internal teams and external partners to create high-quality, on-brand digital content
- Analyze digital performance and translate insights into actionable improvements
Innovation & Product Development
- Partner with R&D on: product pipeline, brand refresh opportunities, concept validation
- Support go-to-market plans for new products
Packaging & Project Management
- Own end-to-end packaging process
- Implement and manage process and timelines
Sales & Customer Support
- Develop sell-in materials and retailer presentations
- Partner with Sales on: retailer-specific needs, promotions and activations
- Act as bridge between Sales and Marketing
Agency & Creative Management
- Manage agencies and freelancers: graphic design, content creation, video production
- Ensure delivery of on-brand, on-time assets
Insights & Performance
- Translate data (Nielsen, shopper insights) into actionable plans
- Monitor brand performance and recommend adjustments
Philanthropy Program Management
- Plan and execute brand-aligned philanthropy initiatives and campaigns
- Coordinate cross-functional execution across Marketing, Sales, and Operations
- Manage timelines, deliverables, and partner relationships

EXPERIENCE & TRAINING

3-5 years of experience in marketing, branding, and communications required.
Experience in CPG/food manufacturing preferred.

KNOWLEDGE, SKILLS & ABILITIES

Proficiency in Microsoft Office Suite and Adobe Creative Suite
Excellent written and verbal communication skills
Ability to multitask and set priorities
Organization and planning
Strong analytical skills
Problem analysis and problem-solving
Team leadership
Formal presentation skills
Experience with Digital Asset Management platforms
Experience managing social media platforms and digital marketing campaigns
Understanding of eCommerce and digital shelf best practices
Familiarity with content strategy, influencer marketing, and performance analytics
Experience with CMS platforms, social scheduling tools, and/or digital analytics tools (Google Analytics, Meta, etc.) preferred
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong attention to detail and creativity

Bernatello's Foods

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Brand Portfolio Manager