About the Role: Manager, Growth Marketing, Web + Mobile

**Location: Remote* | Reports to: Senior Manager, Growth**

As Manager, Growth Marketing, you will lead acquisition strategy and performance marketing across both web and mobile ecosystems. You will own the full funnel growth engine, from first impression to trial start to subscription and retention, ensuring we acquire high quality subscribers efficiently and at scale.

You are both strategic and hands on. You understand how to structure campaigns, manage budgets, design experimentation frameworks, and translate performance data into clear action. You are fluent in subscription economics and know how to optimize toward LTV, not just installs.

You thrive in high velocity environments where testing, iteration, and learning drive momentum. You care about sustainable growth, balancing efficiency, scale, and brand integrity, particularly in products serving families.

* Remote Locations: AL, CA, CO, CT, FL, GA, ID, IL, MN, MT, NY, NC, OH, OR, PA, TN, TX, VT, VA, WA.

What You Will Own

Growth Strategy & Channel Leadership (Web + Mobile)

Develop and execute integrated acquisition strategies across web and app ecosystems.
Own performance marketing channels including:
- Meta
- Google (Search, Display, App Campaigns)
- Programmatic partners
- Apple Search Ads
- TikTok, Pinterest
- Affiliate networks
Build and optimize full-funnel acquisition campaigns focused on efficiency, scale, and high-quality subscribers.
Structure and lead ongoing experimentation across:
- Creative concepts
- Audience targeting
- Bidding strategies
- Landing pages and app store assets
- Trial flows and onboarding experiences
Identify and unlock new growth levers (e.g., influencers, podcast advertising, emerging platforms).

Full-Funnel Performance & Optimization

Own KPIs across the acquisition funnel:
- CAC / CPI / CPT
- ROAS
- Trial start rate
- Subscription conversion rate
- Retention
- LTV:CAC ratios
Obsess over the end-to-end journey — from impression to trial to subscription to retention.
Partner with Product and Engineering to:
- Improve landing page conversion (web)
- Optimize trial-to-subscription flows (mobile)
- Design and execute A/B tests
Drive CRO initiatives including funnel analysis and landing page experimentation.

Analytics, Attribution & Forecasting

Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals.
Collaborate with Data teams to:
- Refine attribution models (web + mobile)
- Ensure accurate event tracking
- Improve measurement frameworks
Maintain fluency in:
- Google Analytics, Looker (or similar BI tools)
- Mobile attribution platforms (e.g., AppsFlyer)
- SKAdNetwork and iOS privacy changes (ATT)
Translate performance data into actionable insights and clear executive-level communication.

Creative & Messaging Partnership

Partner closely with Creative to develop high-performing assets:
- Video
- Static
- UGC-style content
- Story-driven concepts tailored to families and parents
Use performance data to guide creative briefs and iteration roadmaps.
Balance brand integrity with performance outcomes — ensuring we scale what works without sacrificing long-term brand equity.

Cross-Functional & External Partnership

Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value.
Build strong relationships with platform partners and manage agency/vendor relationships.
Communicate results, learnings, and recommendations clearly across teams and leadership.

Who You Are
You may be a strong fit if you:

Have built and scaled acquisition programs across both web and mobile ecosystems
Have hands on experience managing performance channels including Meta, Google, TikTok, and Apple Search Ads
Understand subscription economics and can optimize toward LTV, not just top of funnel metrics
Are fluent in conversion funnels from impression to trial to subscription to retention
Have experience running structured experimentation programs across creative, targeting, bidding, and landing pages
Are comfortable managing meaningful budgets and pacing toward CAC and ROAS targets
Translate data into clear insights and decisive action
Move quickly, test often, and iterate without ego
Thrive in cross functional environments and communicate clearly with Product, Creative, Data, and Engineering teams
Care about building growth systems that are durable, not just short term wins

Qualifications

4 - 6+ years of experience in performance marketing or user acquisition across web and or mobile
Experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel
Experience in consumer subscription businesses, preferably trial based products
Strong understanding of subscription economics, LTV modeling, and funnel optimization
Experience managing multi million dollar budgets and optimizing toward CAC and ROAS targets
Hands on experience with A B testing and experimentation frameworks
Strong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or Sheets
Familiarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATT

Our Ideal Candidate

You believe growth is about acquiring the right customers, not just more customers.
You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration.
You balance analytical rigor with creative instinct.
You are deeply curious about customer behavior and what motivates families to act.
You believe performance marketing should strengthen long term brand trust, not erode it.
You are energized by building systems that compound over time.
You are excited to help build products that support parents and help children learn and grow.

What We Offer

Remote-first culture designed to support flexibility and focus.
Comprehensive health coverage including medical, dental, and vision.
401(k) to support your long-term financial goals.
Company-paid life insurance and disability coverage.
Generous paid parental leave: 16 weeks for birthing parents and 8 weeks for non-birthing parents.
Flexible PTO and sick time that we actually encourage you to use.
Extensive holiday schedule, including company-wide week-long breaks in both summer and winter.
A supportive, collaborative team working on products that make a meaningful impact for families.

Salary MIN: $100,000 MAX: $115,000. This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location and other relevant factors.

Begin is a proud equal-opportunity employer. All qualified applicants will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Manager, Growth Marketing, Web + Mobile