Media Production Coordinator – Traditional Media is a hands-on buying role within the Media Buying team, focused on planning, negotiating, and executing offline/traditional media campaigns – including radio, television, out-of-home (OOH)/billboards, and print – with some exposure to digital extensions where appropriate (e.g., streaming audio, CTV, digital OOH).

Reporting into Media Buying leadership, this role will support multi-location and multiple clients in various categories, ensuring buys are well-researched, negotiated at competitive rates, accurately trafficked, and stewarded to deliver against client objectives and KPIs. The Senior Associate will collaborate closely with U.S.-based teams as well as internal partners in India and Colombia to ensure flawless execution and clear communication across time zones.

Planning & Strategy Support

Support the development of traditional media plans (radio, TV, OOH, print, Direct Mail etc..) aligned to client objectives, budgets, and target audiences.
Analyze market, audience, and competitive data (e.g., ratings, circulation, traffic counts) to inform channel mix, flighting, and placement recommendations.
Partner with Media Planners and Media Buying leadership to translate strategy into detailed buying specifications and RFPs.

Buying, Negotiation & Vendor Management

Collect proposals and evaluate opportunities across radio, TV, OOH/billboards, and print; recommend placements based on value, reach, and efficiency.
Negotiate rates, added value, and placement details with vendors to maximize client investment while protecting quality and brand safety.
Build and maintain strong vendor relationships, ensuring timely responses, accurate confirmations, and resolution of discrepancies.

Execution, Trafficking & Stewardship

Create and maintain buy authorizations, insertion orders, and traffic instructions to ensure accurate execution across all channels.
Coordinate with internal and external stakeholders to traffic creative assets and confirm correct rotation, spots, and placements.
Monitor delivery and quality of placements (e.g., spot times, GRPs/impressions, posted boards, ad positions) and proactively address any under-delivery or quality issues.

Reporting, Optimization & Collaboration

Compile and validate post-buy reports, including delivery vs. plan, makegoods, added value, and key insights.
Identify optimization opportunities (e.g., reallocations by station/daypart, board mix, publication selection) and collaborate with planners and account teams to action recommendations.
Coordinate with digital media counterparts to ensure traditional and digital buys are integrated and aligned, including extensions into streaming audio, online video/CTV, and digital OOH where applicable.
Support accurate documentation for billing and reconciliation; partner with internal operations teams to resolve discrepancies.

Process, Quality & Cross-Functional Partnership

Follow established SOPs, QA checklists, and templates for media buying and stewardship, and contribute ideas to improve them over time.
Help maintain and improve trackers and tools used for buys, pacing, and reporting to ensure alignment between vendor documentation, internal systems, and client reporting.
Collaborate closely with account management, analytics, and creative teams to ensure media recommendations and buys are aligned with broader client strategies and deliverables.

Ansira

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Media Production Coordinator