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Job Overview

The Digital Advertising & Campaign Operations Specialist is responsible for executing, managing, and optimizing paid digital campaigns across LinkedIn Ads and Google Ads platforms. This role supports audience development, campaign setup, performance monitoring, reporting, and continuous optimization to ensure campaigns deliver qualified leads and meet performance targets.

The contractor will work closely with marketing operations and campaign stakeholders to ensure campaigns are launched accurately, integrated with marketing automation systems (Marketo), and optimized based on performance insights.

Key Responsibilities

1. LinkedIn Advertising Support

Audience & List Management

Build and maintain target audiences including uploaded contact lists, company lists, matched audiences, website retargeting audiences, and lookalike audiences
Refresh and maintain audience lists regularly to ensure accuracy and relevance
Ensure compliance with data privacy regulations and best practices (GDPR, CCPA)

Creative & Campaign Asset Coordination

Organize and quality-check campaign assets including ad copy, images, video creatives, and LinkedIn lead generation forms
Ensure all assets meet LinkedIn advertising format and technical specifications

Campaign Build & Execution

Create and manage campaign groups and campaigns within LinkedIn Ads Manager
Select campaign objectives such as Lead Generation, Website Visits, or Engagement
Configure budgets, schedules, and bidding strategies
Assign audiences, creative assets, and conversion goals
Create and implement UTM parameters for campaign tracking
Launch campaigns and verify proper delivery
Submit Airtable forms for Marketo campaign execution
Ensure LinkedIn lead forms are properly integrated with Marketo programs

Campaign Optimization & Performance Management

Conduct weekly performance analysis and optimize bids, budgets, audience targeting, creative performance, and ad frequency
Conduct A/B testing to improve campaign performance
Monitor KPIs including CPC, CPL, CPA, conversion rates, and cost pacing
Provide weekly performance summaries and strategic recommendations
Deliver monthly consolidated campaign reports

Ongoing Account Management

Maintain audience lists and account structure
Refresh campaign creative quarterly or per campaign cadence
Conduct competitive benchmarking and market insights
Ensure accurate monthly budget pacing and spend management
Troubleshoot campaign or tracking issues as they arise

2. Google Advertising Support

Keyword Research & Planning

Conduct keyword discovery and competitive research
Develop structured keyword groups based on themes or search intent
Identify and implement negative keywords
Provide keyword insights including search volume, competition level, and estimated costs
Deliver final keyword plans for campaign approval

Ad Copy & Creative Development

Develop search ad copy including headlines and descriptions
Create ad extensions such as sitelinks and structured snippets
Ensure messaging alignment between ads and landing pages
Create UTM tracking parameters for all campaigns and ad groups

Campaign Setup & Launch

Build and configure Google Search campaigns and ad groups
Upload keywords and configure targeting parameters including geographic, device, and audience targeting
Configure budgets and bidding strategies
Quality-check all tracking parameters before launch
Ensure campaigns are integrated with Marketo programs
Submit Airtable forms for Marketo campaign execution

Campaign Optimization

Pause underperforming keywords
Adjust bids or bidding strategies
Test new keyword opportunities
Refresh ad copy
Add negative keywords
Improve quality score through ad relevance and landing page optimization
Monitor CPC, CTR, CVR, CPL, and ROAS metrics
Manage budget pacing and allocation

Reporting & Performance Insights

Deliver weekly performance insights and optimization recommendations
Provide monthly performance reports including trend analysis, budget usage, optimization opportunities, and lead quality feedback

Ongoing Campaign Management

Conduct quarterly keyword expansion
Adjust strategies based on seasonal trends or campaign needs
Perform competitor search landscape analysis
Provide recommendations for landing page improvements to increase conversion rates

Preferred Qualifications

Experience managing LinkedIn Ads and Google Ads campaigns
Familiarity with marketing automation platforms (Marketo preferred)
Strong knowledge of UTM tracking and campaign attribution
Experience with B2B lead generation campaigns
Ability to interpret campaign performance data and deliver actionable insights
Strong attention to detail and campaign QA processes

Join the A-Team and experience the A-Life!

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Digital Advertising & Campaign Operations Specialist